The Influence of Service Quality And Product Taste on Product Repurchase Intention (Survey on Customers of UB Coffee Malang)

Authors

  • Yosua Frans Andreas Department of Business Administration, University of Brawijaya, Malang, Indonesia
  • Aldrich Alfatera Unpapar Department of Business Administration, University of Brawijaya, Malang, Indonesia

DOI:

https://doi.org/10.59141/jiss.v2i10.440

Keywords:

service quality;, taste;, repurchase decisions

Abstract

This research aims to determine and explain the effect of Service Quality (X1) and Taste (X2) on Repurchase Decisions (Y), either in partially or simultaneously. The descriptive statistical analysis and multiple linear regression analysis engaged to analyze data. The data in this study were processed by IBM SPSS software version 26. The results showed that there were positive and significant influence between the Service Quality variable (X1) on the Repurchase Decision (Y), and  positive and significant influence between the Taste (X2) variables on the Repurchase Decision (Y), also all the independent variables was verified that  have an effect on the dependent variable silmutaneously.   

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Published

2021-10-21

How to Cite

Frans Andreas, Y., & Alfatera Unpapar, A. . (2021). The Influence of Service Quality And Product Taste on Product Repurchase Intention (Survey on Customers of UB Coffee Malang). Jurnal Indonesia Sosial Sains, 2(10), 1816–1826. https://doi.org/10.59141/jiss.v2i10.440

Issue

Vol. 2 No. 10 (2021): Jurnal Indonesia Sosial Sains

Section

Articles

License

Copyright (c) 2021 Yosua Frans Andreas, Aldrich Alfatera Unpapar

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