Visual Storytelling on The @Infosvipb Instagram Account as A Social Bridge for Digital Communication and Media Students

Authors

  • Gusti Kayleen Nicole Sekolah Vokasi Institut Pertanian Bogor, Indonesia
  • Wahyu Budi Priatna Sekolah Vokasi Institut Pertanian Bogor, Indonesia
  • Rici Tri Harpin Pranata Sekolah Vokasi Institut Pertanian Bogor, Indonesia
  • Sutisna Riyanto Sekolah Vokasi Institut Pertanian Bogor, Indonesia

DOI:

https://doi.org/10.59141/jiss.v6i12.2140

Keywords:

Digital communication, Visual storytelling, Social bridges

Abstract

Visual storytelling is a method of conveying messages through structured visuals elements that enhance audience engagement. Instagram's @infosvipb account is widely used by IPB Vocational School students to share information, educational content, campus promotions, and cross-program interactions. This study examines the relationship between visuals storytelling on @infosvipb and its role US a social bridge for Digital Communication and Media students. Using a quantitative approach, questionnaires were distributed to 77 respondents. The findings show a significant positive relationship between visual storytelling and the formation of social bridges among students, particularly through reels, vocational-themed memes, and collaborative content.

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Published

2026-01-01

How to Cite

Kayleen Nicole, G., Budi Priatna, . W. ., Tri Harpin Pranata, R. ., & Riyanto, . S. . (2026). Visual Storytelling on The @Infosvipb Instagram Account as A Social Bridge for Digital Communication and Media Students . Jurnal Indonesia Sosial Sains, 6(12), 3883–3892. https://doi.org/10.59141/jiss.v6i12.2140

Issue

Vol. 6 No. 12 (2025): Jurnal Indonesia Sosial Sains

Section

Articles

License

Copyright (c) 2025 Gusti Kayleen Nicole, Wahyu Budi Priatna, Rici Tri Harpin Pranata, Sutisna Riyanto

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