Analysis of the Role of Shopee Live and Digital Marketing Strategy in Optimizing Sales at CV Kampung Souvenir

Authors

  • Kurniawan Joko Purnomo Universitas Primakara
  • Ida Bagus Ardhi Putra Universitas Primakara
  • Dewa Ayu Gladysia Sistadanta Universitas Primakara

DOI:

https://doi.org/10.59141/jiss.v6i7.1756

Keywords:

Shopee Live, Digital Marketing, Sales, MSMEs, Digital Strategy

Abstract

In the digital era, consumer shopping patterns continue to evolve, and one rapidly growing trend is live shopping through platforms such as Shopee Live. This study aims to understand how Shopee Live can help enhance customer engagement and support sales at CV Kampung Souvenir. Additionally, the research will explore the most effective digital marketing strategies for the company to implement. Data will be collected through interviews with the company’s internal team, customer surveys, and sales trend analysis. This research is expected to provide valuable insights for CV Kampung Souvenir and other MSMEs in leveraging digital technology to grow their businesses amid increasingly fierce competition in the online market.

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Published

2025-07-15

How to Cite

Joko Purnomo, K., Ardhi Putra, I. B. ., & Gladysia Sistadanta , D. A. . (2025). Analysis of the Role of Shopee Live and Digital Marketing Strategy in Optimizing Sales at CV Kampung Souvenir. Jurnal Indonesia Sosial Sains, 6(7), 2333–2340. https://doi.org/10.59141/jiss.v6i7.1756

Issue

Vol. 6 No. 7 (2025): Jurnal Indonesia Sosial Sains

Section

Articles

License

Copyright (c) 2025 Kurniawan Joko Purnomo, Ida Bagus Ardhi Putra, Dewa Ayu Gladysia Sistadanta

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