The Role of Digital Transformation and Entrepreneurial Orientation in Achieving Competitive Advantage in Industry 4.0
A Study of Digital Transformation on Non-Banking Organizations in Indonesia
DOI:
https://doi.org/10.59141/jiss.v5i07.1172Keywords:
Digital transformation, Entrepreneurial Orientation, Organizational Change, Innovation Behavior, Competitive AdvantageAbstract
In the realm of transitioning economies and the advent of Industry 4.0, digital transformation has emerged as a paramount subject. Nonetheless, there remains a scarcity of studies offering a comprehensive elucidation of the interplay between Digital Transformation (DT) and Entrepreneurial Orientation (EO) in the context of Organizational Change (OC). Digital transformation entails the integration of digital technology across all facets of business operations, fundamentally altering how enterprises function and deliver value to clientele. This paper explores these dynamics by addressing three fundamental inquiries: Firstly, how do digital transformation and entrepreneurial orientation correlate with the Organizational Change (OC) process? Secondly, why are digital transformation and entrepreneurial orientation deemed pivotal? Lastly, how do digital transformation and entrepreneurial orientation impact Organizational Change, and do they influence innovation behaviour and competitive advantage? This paper aims to enrich the discourse and foster an understanding of the critical roles played by digital transformation and entrepreneurial orientation in attaining competitive advantage through the Organizational Change (OC) process and fostering innovation behaviour at PT Pegadaian. To bridge the existing gap in the literature, this study posits digital transformation and entrepreneurial orientation as antecedents of the Organizational Change (OC) process, thereby fostering innovation behaviour and competitive advantage. The research adopts a case study approach rooted in qualitative analysis.
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Dian Alanudin
![Creative Commons License](http://i.creativecommons.org/l/by-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.