Fadil Jaidi's Meaning of Youtube Content About Adab to Parents (Reception Study on Millennial Subscribers)
DOI:
https://doi.org/10.59141/jiss.v4i02.780Keywords:
Meaning, Reception, Reception Analysis, Stuart Hall Reception Theory, Millennial Audience, YoutubeAbstract
Youtube is indeed a substitution for a means of watching the content that can surpass television. The advantage of Youtube as a viewing medium is that it presents thematic shows that can be very closely related to the audience according to their respective interests. Thus the media of this era is very intimate with its users as well as its influence which will be more multiplying. This research examines the meaning of millennial viewers subscriber to Fadil Jaidi's Youtube channel who presents content in the form of witty activities and interactions by involving his father as a content attraction. Millennial subscribers as objects of warning were chosen because they are native viewers of Youtube media. The focus of this study looked at the audience meaning of the content of the episode "The Story Becomes a Slang Child" directed at how the meaning of the content about adab towards parents in the content was studied through Stuart Hall's reception theory and reception analysis methods. This research found that Millennial Dominant hegemonic audiences accept this content as an alternative to entertainment, Negotiated position viewers see more selectively on both sides, namely the positive and negative of the content while Oposition viewers interpret by rejecting behavior in the content because it is considered less civilized to parents. The dominant hegemonic acceptance factor, Negotiated position and Oposition are influenced by cultural identity factors, environment, experiences and parenting backgrounds of each receptor.
References
Cecariyani, S. A., & Sukendro, G. G. (2018). Analisis Strategi Kreatif dan Tujuan Konten Youtube (Studi Kasus Konten prank Yudist Ardhana). Prologia, 2(2), 495–502.
Christian, M. (2019). Telaah keniscayaan iklan di kanal youtube sebagai perilaku khalayak di kalangan milenial. Bricolage: Jurnal Magister Ilmu Komunikasi, 5(02), 141–158.
Deuze, M., & McQuail, D. (2020). McQuail’s media and mass communication theory. McQuail’s Media and Mass Communication Theory, 1–688.
Fathurizki, A., & Malau, R. M. U. (2018). Pornografi dalam film: Analisis resepsi film “Men, women & children.” ProTVF, 2(1), 19–35.
Ghassani, A., & Nugroho, C. (2019). Pemaknaan Rasisme Dalam Film (Analisis Resepsi Film Get Out). Jurnal Manajemen Maranatha, 18(2), 127–134. https://doi.org/10.28932/jmm.v18i2.1619
Karim, A. (2016). Dakwah melalui media: Sebuah tantangan dan peluang. Jurnal Komunikasi Penyiar Islam,(Online), 4(1), 157–172.
Kiráľová, A., & Pavlíčeka, A. (2015). Development of social media strategies in tourism destination. Procedia-Social and Behavioral Sciences, 175, 358–366.
Maya, R. (2017). Karakter (Adab) Guru dan Murid Perspektif Ibn Jama’ah Al-Syafi’i. Edukasi Islami: Jurnal Pendidikan Islam, 6(02), 33. https://doi.org/10.30868/ei.v6i12.177
Mayasari, N. (2018). Hubungan Antara Body Image Dengan Perilaku Diet Pada Mahasiwi. Psikologi.
Panuju, R. (2018). Pengantar Studi (Ilmu) Komunikasi: Komunikasi sebagai Kegiatan Komunikasi sebagai Ilmu. Kencana.
Permana, R. S. M., & Mahameruaji, J. N. (2019). Strategi pemanfaatan media baru NET. TV. Jurnal Studi Komunikasi Dan Media, 23(1), 21–36.
Pertiwi, M., Ri’aeni, I., & Yusron, A. (2020). Analisis Resepsi Interpretasi Penonton terhadap Konflik Keluarga dalam Film" Dua Garis Biru". Jurnal Audiens, 1(1), 1–8. https://doi.org/10.18196/ja.1101
Pradopo, R. D. (2021). Teori kritik dan penerapannya dalam sastra Indonesia modern. UGM PRESS.
Rulli, N. (2017). Media sosial perspektif komunikasi, budaya, dan sosioteknologi. Bandung: Simbiosa Rekatama.
Santoso, S. (2021). Analisis Resepsi Audiens Terhadap Berita Kasus Meiliana di Media Online. Komuniti: Jurnal Komunikasi Dan Teknologi Informasi, 12(2), 140–154. https://doi.org/10.23917/komuniti.v12i2.13285
Stellarosa, Y., Firyal, S. J., & Ikhsano, A. (2018). Pemanfaatan youtube sebagai sarana transformasi majalah highend. LUGAS Jurnal Komunikasi, 2(2), 59–68.
Straubhaar, J., LaRose, R., & Davenport, L. (2015). Media now: Understanding media, culture, and technology. Cengage Learning.
Tasruddin, R., & Astrid, F. (2021). Efektivitas Industri Media Penyiaran Modern “Podcast” di Era New Media. Al-Munzir, 14(2), 211–230.
Tri, D., & Salis, Y. (2022). Psikologi lintas budaya. UMM Press
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Dini Wahdiyati, Kiki Ovita Violina
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
