Strategy for The Development of Cilembu Yam in Tegal Regency
DOI:
https://doi.org/10.59141/jiss.v6i4.1708Keywords:
Development Strategy, Sweet Potato, cultivation and marketingAbstract
Cilembu sweet potatoes, a high-value crop in Indonesia, have seen
significant expansion in Tegal Regency, yet face challenges in
productivity and market competitiveness. This study aims to (1)
identify driving and inhibiting factors for Cilembu sweet potato
development and (2) formulate a SWOT-based strategy to
enhance cultivation and marketing. A mixed-methods approach
was employed, combining surveys of 84 farmers and FGDs with
stakeholders (farmers, traders, government) in Bojong and
Bumijawa Districts. Data were analyzed using descriptive
statistics and SWOT analysis. Key drivers include favorable
growing conditions, low production costs, and government
support, while barriers include uneven product quality and climate
risks.
SWOT analysis placed the crop in Quadrant I
(strengths/opportunities), recommending aggressive strategies
like farmer collaboration, standardized cultivation protocols, and
product diversification. The study provides actionable insights for
policymakers and farmers to optimize Cilembu sweet potato
agribusiness, emphasizing the need for training, technology
adoption, and market linkages. Future research should assess the
economic feasibility of these strategies and their scalability to
other regions.
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