Jurnal Indonesia Sosial Sains

Public Relations Marketing Strategy in Building Brand Awareness Using Product Bundling

2024-10-02T03:03:13+00:00

Digital media as a marketing platform today results in increased business competition to capture market share. This research aims to analyze whether using PR marketing strategies, specifically bundled products, can increase brand awareness. The study is descriptive qualitative research, utilizing primary data collected through observation and interviews. The sample consists of 20 respondents, including staff, Anak Panah Kopi employees, and public members in Salatiga. The results concluded that the public relations marketing activities by Anak Panah Kopi to increase brand awareness can be seen in the push and pull strategies. Push strategy uses an interpersonal approach to customers by prioritizing good service. While implementing the pull strategy, Anak Panah Kopi innovates products, provides discounts and bundling promos, collaborates with several influencers, and conducts marketing campaigns by displaying exciting content on Instagram social media to market its products.

The Effect of Competence of Conservative Dentist Specialists on Patient Satisfaction with Dental Health Services and Its Relationship to BPJS Patient Loyalty at the Hospital

2024-10-02T04:56:20+00:00

This study examines the influence of the competence of dental conservation specialists on patient satisfaction and its relationship to BPJS patient loyalty in hospitals. The competencies of dental specialists, including technical expertise, deep knowledge, and communication skills, are crucial in delivering high-quality and satisfying dental health services. Patient satisfaction is a key indicator of healthcare success, especially in dental services, where procedures such as root canal therapy and dental restoration require a high level of expertise. This research aims to analyze how the competence of dental conservation specialists impacts patient satisfaction and how this satisfaction influences BPJS patient loyalty.

The research utilizes a qualitative approach with a case study method involving BPJS patients who received dental conservation services in hospitals. Data were collected through semi-structured interviews and questionnaires, focusing on patients' experiences with dental services. The data were analyzed using thematic analysis, identifying key themes related to dentist competence, patient satisfaction, and loyalty. The findings highlight the importance of continuous training for dental conservation specialists in improving patient satisfaction and fostering loyalty to the hospital's services. These efforts will not only enhance the quality of dental care but also support the sustainability of the BPJS program in providing accessible and affordable healthcare.

Influence Analysis of The Factors Determining Consumer Decisions on The Marketing Performance of J&T Express in Pontianak

2024-10-02T04:51:31+00:00

Digital technology, such as e-commerce, has changed the way people live by providing convenience, speed, comfort and efficiency. Freight forwarding services are vital in online transactions to deliver goods from sellers to buyers. The purpose of this study was conducted to determine the effect of customer orientation, promotional attractiveness, and competitive pricing on marketing performance. This research method uses the causality method which aims to test how much the cause-and-effect relationship between the independent variable and the dependent variable is. The population of this study were consumers totaling 13,577, from 2018-2023, and a sample of 100 respondents. The data analysis technique uses quantitative data analysis and uses a range scale measurement. The results of simultaneous testing (F test) indicate that customer orientation, promotional attractiveness, and competitive prices have a significant effect on marketing performance. The results of persial testing (t test) show that customer orientation, promotional attractiveness, and competitive prices have a significant effect on marketing performance.

Sustainable Development Program: Synergism Integrated Farming System Implementation in Tambrauw, West Papua with A Holistic Approach

2024-09-23T08:59:41+00:00

Indonesia, as an agricultural country with abundant natural resources, still faces the problem of poverty in various regions, especially in West Papua. The high poverty rate in this area is related to the low access to education, food security, and proper economic resources. In an effort to address these issues, the Integrated Farming System (IFS) is considered a potential solution to improve community welfare and support the Sustainable Development Goals (SDGs) targets. This study aims to identify the benefits, challenges and opportunities of IFS implementation in Tambrauw Regency, West Papua, with a focus on its contribution to the achievement of the five SDGs targets, including poverty and hunger alleviation, and improvement of quality of life and environment. The method used in this research is a descriptive qualitative study through literature review and secondary data analysis. Data were taken from various sources such as scientific journals, books, and official documents relevant to the research topic. The results show that the implementation of IFS in Tambrauw has the potential to increase agricultural and livestock productivity, create new jobs, and promote sustainable food production. In addition, the use of organic fertilizers and a holistic approach can have a positive impact on the environment and local communities. IFS is an effective program in supporting the achievement of SDGs through empowerment of local communities and sustainable use of existing resources. However, further support in the form of technological innovation and sustainable government policies are needed to ensure the long-term success of this program.

Developing Optimization Strategy for Dead Stock Inventory: Study Case for PT ABC

2024-10-19T15:39:00+00:00

This study addresses the critical issue of inventory management at PT. ABC is a leading food and beverage company in Indonesia, focusing on reducing slow-moving and deadstock materials. The research employs a quantitative and qualitative approach, combining in-depth interviews with key personnel and analysis of secondary data from company records and industry guidelines. The study identifies the root causes of inventory inefficiencies. The findings lead to the development of targeted strategies to optimize inventory management and enhance operational efficiency. The study's recommendations include both short-term and long-term solutions, aiming to reduce deadstock levels and improve overall material management practices at PT ABC.

Implementation of the Right to Education for Abandoned Children in Salatiga City

2024-09-23T08:55:09+00:00

This study was conducted to examine the implementation of the right to education for abandoned children in the city of Salatiga. The main objectives are, first, to explain how Salatiga city government regulations play a role in fulfilling the right to education for abandoned children, and second, to explore how these regulations are implemented. Using a normative legal research method, which employs both statute and conceptual approaches, the study draws on secondary legal materials from literature, legal journals, expert opinions, and official websites. The findings reveal that in Salatiga, the right to education for abandoned children is implemented through both formal and non-formal education. Formal education focuses on basic education, while non-formal education includes vocational training and entrepreneurial coaching. The results of this research show that the application of formal and non-formal education by the Salatiga city government has successfully increased access to education for abandoned children. This study contributes significantly to promoting more inclusive and sustainable educational policies for abandoned children, with recommendations for improved regulations and more targeted vocational education programs.

The Effect of Viral Marketing and Bandwagon Effect on Decision to Use Social Media Threads in Bekasi

2024-10-09T02:30:55+00:00

The purpose of this research was to analyze the effect of Viral Marketing, the Bandwagon Effect, on the Decision to Use Social Media Threads in the Bekasi Region. Data was collected by distributing questionnaires to 100 respondents who used Social Media Threads in the Bekasi area for at least 2 months. Sampling was carried out using non-probability sampling techniques and using purposive sampling. The analytical tool used is multiple linear regression; classical assumption tests (normality test, multicollinearity test, and heteroscedasticity test) are carried out as requirements that must be met in multiple linear regression analysis. Hypothesis testing simultaneously using the (F) test and partially using the (T) test. The results of this study indicate that viral marketing and bandwagon effect variables simultaneously affect customer satisfaction; this is evidenced by the F test with an Fhitung> Ftabel value (59.866> 3.09) and an amount of 0.552 (55.2%), viral marketing and bandwagon effect variables can be explained influenced by usage decisions while other variables outside this model influence the remaining 44.8%. While viral marketing partially / partially has an influence on usage decisions, this is proven by the T test with a value of Thitung> Ttabel of (5.423> 1.985) and has an influence of 0.231 (23.1%). And the bandwagon effect partially / partially has an influence on usage decisions; this is evidenced by the T-test with a Thitung> Ttable value of (9.859> 1.985) and has an influence of 0.498 (49.8%).

Achieving the SDGs: Challenges and Solutions for MSMEs Against Predatory Digital Loans

2024-09-23T09:03:41+00:00

Predatory digital lending poses significant challenges to the sustainability of micro, small, and medium enterprises (MSMEs) in Indonesia. This study explores the reasons, consequences, and impacts of predatory digital loans on MSMEs, focusing on how these practices hinder economic well-being and growth. The research employs a qualitative method, utilizing content analysis from secondary sources, including academic journals, reports, and government documents. Data were collected through an in-depth review of literature and case studies of MSMEs affected by predatory loans. The findings reveal that many MSMEs, particularly in rural areas, lack sufficient financial literacy, which increases their vulnerability to predatory lending. Legal frameworks, such as POJK 35/POJK.05/2018, are inadequate in regulating debt collection ethics, allowing illegal practices to flourish. Additionally, gender disparities affect loan approval rates, with female borrowers facing higher risks of harassment. The study concludes that improving financial literacy, strengthening government regulations, and fostering collaboration between MSMEs, government bodies, and financial institutions are essential for protecting MSMEs from predatory digital lending. By doing so, MSMEs can achieve sustainable growth and contribute more effectively to Indonesia's economic development and the achievement of the Sustainable Development Goals (SDGs).

Developing Marketing Strategy for User-Generated Content: Study Case for Company X

2024-10-03T23:39:12+00:00

This study investigates strategies to enhance user-generated content (UGC) growth for Company X, a part of Company X, to address the declining trend in UGC contributions and increasing operational costs. The study employs a qualitative methodology, including in-depth interviews with Company X users and content creators, to identify user personas, motivations, and preferences. External analyses such as PESTEL, competitive analysis, and internal SWOT analysis are used to frame the problem. The results suggest that enhancing the reward system, aligning incentives with user expectations, and improving platform engagement can increase UGC contributions. The proposed strategies aim to leverage UGC to reduce costs and boost user engagement and retention, supporting Company X’s future growth.

Smart Green Concrete: Innovation of Concrete Materials from Fly ash Waste and Lapindo Mud Integrated Smart E. crassipes Coir Geotextile to Realize Indonesia's Sustainable Infrastructure

2024-09-23T06:31:19+00:00

Pariaman City, situated near the Semangko fault and the Indo-Australian plate subduction zone, is highly prone to earthquakes and tsunamis. To address this, the Earthquake Buddy Application (EDY App) was developed as an innovative solution for disaster mitigation. EDY App utilizes Geographic Information Systems (GIS) to provide real-time earthquake vulnerability maps, early warnings, and evacuation route suggestions to Temporary Evacuation Sites (TES). It also offers education on earthquake preparedness and facilitates donations for relief efforts. The application’s main contribution lies in its integration of comprehensive disaster management tools into one platform. By providing critical information during emergencies, the app empowers users to make informed decisions, which can reduce casualties in high-risk areas. The app also encourages community preparedness by offering accessible education on earthquake mitigation. EDY App is designed to create a disaster-resilient society in Pariaman, ensuring that residents are better equipped to respond to natural disasters through real-time alerts and evacuation support, ultimately enhancing local preparedness and reducing the potential impact of future earthquakes.

Business Strategy Analysis for Business Development on Boat Rental at PT Prima Sentosa Abadi Services in Samarinda

2024-10-03T23:20:46+00:00

This research aims to identify and analyze the internal and external factors faced in developing the ship rental business at PT Pelayaran Prima Sentosa Abadi Samarinda, as well as analyze and determine appropriate strategies for developing the ship rental business at PT Pelayaran Prima Sentosa Abadi in Samarinda. This research uses quantitative and qualitative methods with techniques for collecting data from primary and secondary data. Primary data was collected by interviewing informants regarding the answers to questionnaires regarding boat rental at PT Pelayaran Prima Sentosa Abadi in Samarinda, and secondary data was obtained from indirect data from informants. Internal factors in developing the ship rental business at PT Pelayaran Prima Sentosa Abadi Samarinda include strengths and weaknesses. The strength factor has a total value of 2.32, as obtained from the answers to the questionnaire. Meanwhile, the weakness factor was 0.96, which means the total internal factor value was 3.28. External factors faced in developing the ship rental business at PT Pelayaran Prima Sentosa Abadi Samarinda are opportunity and threat factors where the opportunity factor has a total value of 1.57 and the threat factor from the results of the questionnaire answers with a total value of 1.38, which means the total value of external factors is 2.95.

Optimizing the Marketing Potential of BSF Maggot as a Decomposer of Organic Waste to Overcome Social Problems in Murtigading Village, Bantul, D.I. Yogyakarta

2024-09-23T05:21:07+00:00

The improper management of organic waste has become a serious issue in Murtigading Village, Bantul, Yogyakarta. Black soldier fly (BSF) maggot cultivation offers an efficient solution for decomposing organic waste. However, the marketing of BSF maggots remains a challenge due to a lack of community knowledge and business strategies. This research aims to optimize the marketing potential of BSF maggots to address both waste management and social problems in the village. A descriptive qualitative method was employed, involving interviews, field surveys, and literature reviews. The study analyzed the strengths, weaknesses, opportunities, and threats (SWOT) of BSF maggot marketing, supported by a Pentahelix model that involves collaboration between the community, government, private sector, media, and academics. The results show that there is significant market potential for BSF maggots, with demand from industries in Surabaya requiring up to 5 tons of maggots per shipment. Furthermore, marketing through digital platforms like online shops offers a cost-effective solution for increasing sales, reducing the reliance on traditional methods. This research concludes that with improved marketing strategies and support from key stakeholders, BSF maggot cultivation could become a profitable industry while solving the village's waste problem.

The Role of the Church in Teaching Effective Parenting Methods to Protect the Alpha Generation from the Dangers of Gadget Addiction

2024-10-02T04:47:10+00:00

This research explores the church's role in supporting parents of Generation Alpha and implementing effective parenting methods to prevent gadget addiction. This research collected and analyzed secondary data from relevant scientific journals, books, and news articles through a literature study approach. The results show that churches are important in providing education and resources for parents to face parenting challenges in the digital age. The research suggests that the integration of spiritual values and faith-based parenting guidelines can help parents in guiding their children to face the risks of device addiction. Furthermore, the study identified the need for educational programs specifically designed to equip parents with practical strategies in regulating their children's use of technology. The results of this study contribute to the understanding of the importance of synergy between church and family in educating children in the digital age.

The Effect of Price and Promotion on Purchasing Decisions for Alexandre Christie Watches in Palembang City

2024-10-02T03:08:53+00:00

In today's digital era, effective Marketing Public Relations (MPR) strategies are crucial for businesses to remain competitive and increase consumer engagement. This research aims to analyse the influence of price and promotion on purchasing decisions for Alexandre Christie watches in Palembang City. The sample includes 100 respondents selected using purposive sampling, and data was collected through questionnaires with a Likert scale. The research employed multiple linear regression analysis using SPSS version 25. The findings reveal that both price and promotion variables significantly and positively impact purchasing decisions, partially and simultaneously. This study contributes to the growing body of literature by highlighting the importance of targeted pricing strategies and digital promotions in influencing consumer behaviour, particularly in the fashion accessory market. The results suggest that businesses should maintain competitive prices and leverage promotions to align with market demands and consumer preferences.

Literature Review: Financial Management in Hospitals Using Process Improvement Methods

2024-10-02T06:29:42+00:00

Financial management in hospitals faces significant challenges due to increasing healthcare costs and the demand to maintain high-quality patient care. Process Improvement methods such as Lean and Continuous Improvement have been adopted by hospitals to address these challenges. This study aims to review the literature regarding the impact of implementing Lean and Continuous Improvement methodologies on hospital financial management. The research methodology employed a systematic approach, analyzing studies published between 2018 and 2023. The results of the review showed that the implementation of Lean and Continuous Improvement methods significantly improved operational efficiency, leading to cost reductions of up to 30%, while simultaneously enhancing patient care quality and staff satisfaction. In conclusion, these methodologies offer a sustainable approach for hospitals to manage financial pressures without compromising the quality of care. Hospitals are encouraged to adopt these strategies to achieve long-term financial stability and operational excellence.

Analysis in Decision Making for XAUUSD (Gold/USD) Pair Transactions in Futures Trading

2024-10-02T02:49:16+00:00

Nowadays, many trading instruments, such as XAU/USD commodity futures trading, a label for spot gold traded in the foreign exchange market, are offered. Gold (XAU) is traded against the US dollar (USD), and its price represents the cost of one ounce of gold in USD. XAU/USD is traded like any other traditional currency in the forex market. This study explores how fundamental and technical analysis can be used as a basis for better decision-making in gold futures trading. The research method used is qualitative, with a descriptive analysis approach based on secondary data in the market. So, in the summary of the analysis results, it is found that fundamental and technical analysis is a tool used for decision-making in gold transactions and futures trading. Decision-making in gold transactions in futures trading should be based on fundamental and technical analysis at a minimum. Decision-making based solely on the results of one analysis alone can be fatal. Various sources of fundamental and technical analysis tools can be used as a decision-making tool in gold and futures trading.

The Effect of Mindfulness and Loneliness on Sense of Purpose in Individuals in the Age of Quarter Life Crisis

2024-09-23T09:12:00+00:00

Sustainable Development Goals (SDGs) represent a global effort to achieve sustainable prosperity for all, with a strong focus on the quality of the next generation, particularly the youth. The future of a nation is closely tied to the quality of its young population. Early adulthood is a crucial period for determining career paths and life goals, which directly impact personal development and self-quality. One of the critical challenges faced during this period is the quarter life crisis (QLC), characterized by confusion over life purpose. In Indonesia, data shows that more than half of youth experience QLC, typically occurring between the ages of 18 and 35. This study aims to explore the factors influencing a sense of purpose to offer effective strategies for addressing the quarter life crisis. The research was conducted using a quantitative approach with non-probability sampling and survey methods. The sample consisted of 196 respondents (71.7% female and 28.3% male). Data analysis was performed using multiple linear regression with the assistance of SPSS version 8.0 software. Results revealed that mindfulness and loneliness have a significant impact (p<0.05) on the sense of purpose in individuals experiencing QLC, with an R-squared value of 0.090, indicating a 9% influence. These findings highlight the need for targeted counseling and psychological support services to address the quarter life crisis. Providing counseling that focuses on enhancing mindfulness and reducing loneliness can help individuals strengthen their sense of purpose, ultimately enabling them to navigate this challenging life stage more effectively.

Seketeng Tourism Resilience: Revealing the Social Capital of the Community of Kampung Lawang Seketeng in Breaking Tourist Attraction Based on Strategic Action Planning

2024-09-23T09:17:28+00:00

Tourism plays a crucial role in regional economic development, yet many historical sites, including Kampung Lawang Seketeng, remain underutilized. Despite its rich historical and cultural heritage, this area has not attracted sufficient tourist attention. The main challenges include a lack of promotion, inadequate infrastructure, and low community awareness of its historical value. This research aims to explore the social capital of Kampung Lawang Seketeng’s community and its potential in enhancing tourist attraction through Strategic Action Planning. Using a qualitative phenomenological approach, data were collected through in-depth interviews and observations, supplemented by literature review. Results indicate that strengthening community involvement, improving promotional strategies, and enhancing infrastructure could significantly boost tourism. The study contributes to heritage tourism development by offering a strategy that aligns with local social dynamics, potentially increasing tourism and improving the local economy. Future implementation of these strategies requires collaborative efforts from local government, stakeholders, and the community.

Implementation of the ASEAN Political-Security Community (APSC) Blueprint by Indonesia in Handling Rohi Ngya Refugees in Aceh (Community Security Perspective)

2024-10-27T21:40:04+00:00

The ongoing humanitarian crisis faced by Rohingya refugees has drawn significant attention across Southeast Asia, particularly regarding Indonesia’s response under the ASEAN Political-Security Community (APSC) Blueprint. This study aims to analyze Indonesia's implementation of APSC policies in handling Rohingya refugees in Aceh, focusing on the balance between community security and humanitarian obligations. Using a qualitative approach, this research employs a case study method, analyzing data from policy reports, official documents, and community feedback. The findings indicate that while Indonesia has made efforts to assist refugees, challenges persist due to limited legal frameworks and mixed local reception. The study reveals that community security concerns, alongside the lack of comprehensive refugee policies, have led to social tensions in Aceh, impacting both the refugee population and the host community. The research concludes that to enhance the effectiveness of APSC policies, Indonesia must foster greater community engagement and optimize resource allocation, thus promoting a more stable environment for both refugees and local residents.

Intensification of Silviculture Techniques in Community Forest Management to Realize the Acceleration of SDG's Point 13: Handling Climate Change

2024-09-23T09:09:54+00:00

Global climate change has become an urgent issue affecting land quality, especially forest areas. Forests are important in mitigating climate change by absorbing carbon and storing greenhouse gases. Community forests, which are managed by communities on private land, have great potential to reduce carbon emissions. However, community forest management is still suboptimal due to limited knowledge of the application of effective silvicultural techniques. This study aims to provide recommendations for community forest management by intensifying silvicultural techniques, such as plant spacing and plant species selection, to reduce fire risk and support climate change mitigation. The method used was a systematic review of 30 relevant scientific articles. The literature used came from books and national and international journal articles accessed through Google Scholar, Springer and ScienceDirect databases. Articles were selected through a selection process based on the relevance of the title, abstract, and overall content. The results showed that a planting distance of 4×4 meters or 4×3 meters is the most optimal for tree growth and allows the implementation of an agroforestry system. In addition, plant species such as Swietenia macrophylla and Gliricidia sepium proved effective as fire barriers due to their evergreen characteristics that can reduce the amount of litter as fire fuel. In conclusion, intensive silvicultural techniques can increase the effectiveness of community forest management in sequestering carbon, reducing the risk of forest fires, and supporting climate change mitigation efforts. This research provides recommendations that community forest managers can apply to improve environmental sustainability.

SIM-RS Success Factors Based on DeLone and McLean Theory at Hermina OPI Jakabaring Hospital

2024-10-15T06:47:34+00:00

The information technology system is a technology used to process data, including processing, obtaining, compiling, storing, and manipulating data in various ways to produce quality information, namely information that is relevant, accurate, and timely, which is used in personal, business, and government purposes and is strategic information for decision making. Information systems with technological support are one of the systems that play a significant role in organizational success. The purpose of this study was to determine the success factors of the management information system (SIM-RS) at Hermina OPI Jakabaring Hospital based on the DeLone and McLean theory, which consists of six variables, namely system quality, information quality, service quality, use, user satisfaction and benefits. This research was conducted at Hermina OPI Jakabaring Hospital with a sample of 48 hospital employees who use SIM-RS. The results obtained from this study were based on the system quality variable, which stated that as many as 48% of employees stated SIM-RS quality. Information quality variables as much as 54% of respondents stated that SIM-RS was qualified. As many as 79% of respondents stated that they were satisfied with the service quality variable of SIM-RS. The use variable as many as 43% of respondents stated that SIM-RS was often used. As for the user satisfaction variable, as many as 94% of respondents stated that SIM-RS was of high quality. The benefit variable was that as many as 56% of respondents stated that SIM-RS was useful.

The Effect of Job Demands and Job Resources on Turnover Intention Mediated by Work Engagement at PT Prinal

2024-10-02T03:58:18+00:00

This research aims to identify the influence of job demands and job resources on turnover intention, with work engagement as a mediating variable at PT Prinal. The retail industry faces high turnover rates, posing a significant challenge at PT Prinal despite the industry's enormous potential. The study involved 250 employees of PT Prinal, using a non-probability sampling technique. Analysis was conducted with SmartPLS v4.1.0.5, utilizing Partial Least Square (PLS) and Structural Equation Model (SEM) techniques to test the hypotheses. The findings show that greater job expectations dramatically reduce employee engagement and increase the likelihood of leaving the position. The job demands at PT Prinal are generally counterproductive, as demonstrated by how they diminish employee engagement. On the other hand, more excellent job resources considerably raise employee engagement at work and lower the intention to leave. Since job demands and job resources directly affect turnover intention, work engagement plays a role in mediating the interaction between these three variables. These results highlight how crucial it is to manage job expectations and resources to boost work engagement and increase employee retention.

Analysis of Strengthening Beam Structure Case Study on Food Court Building of Ruang Terbuka Hijau (RTH) Project at Alun-Alun Kota Kediri

2024-10-05T01:50:04+00:00

The Green Open Space (RTH) construction in Kediri City includes a food court building utilizing reinforced concrete structures. During construction, cracking issues occurred in several beam structures due to the inability to bear the design loads effectively, necessitating a strengthening approach. This study aims to develop and evaluate a strengthening method for cracked beam structures by employing concrete jacketing. The specific objective is to improve the structural integrity and load-bearing capacity of these beams to ensure the durability and safety of the building. A concrete jacketing technique was used to reinforce the cracked beams, utilizing K-300 ready-mix concrete and additional reinforcing steel. The study involved structural analysis to assess the load-bearing capacity before and after jacketing, and on-site evaluation was conducted to monitor the method's effectiveness. The findings indicate that the jacketing method significantly increased the beams' bending moment capacity and overall structural strength, successfully addressing the cracks and enhancing the beams' ability to bear the intended loads. The reinforced beams showed improved load distribution and structural resilience performance. Concrete jacketing proved to be an effective method for strengthening the cracked beam structures in the Green Open Space project. The study provides valuable insights for similar future construction projects, suggesting that concrete jacketing can be a reliable reinforcement technique to enhance the durability and safety of building structures.

The Influence of Brand Image, Brand Trust, Service Quality through Customer Satisfaction on Honda Brand Motorcycle Brand Loyalty in DKI Jakarta

2024-10-02T03:47:40+00:00

The automotive industry in Indonesia plays a crucial role in the country's economic development, with motorcycles being one of the most popular modes of transportation. Honda motorcycles have a significant market share among various brands due to their strong brand image, trust, and service quality. This study analyses the influence of brand image, trust, and service quality on Honda brand motorcycle brand loyalty through customer satisfaction in DKI Jakarta. Using a quantitative approach with a survey method, data was collected from 200 respondents who used Honda motorcycles in the DKI Jakarta area. Data was analysed using the Structural Equation Modeling (SEM) technique. The study results show that brand image, trust, and service quality significantly affect customer satisfaction, impacting brand loyalty. Customer satisfaction is essential to strengthening the relationship between independent variables and brand loyalty. These findings underscore the importance of improving service quality, strengthening the image, and building trust to create loyal customers for the Honda brand.

The Effect of Training and Career Development on Employee Performance at PT Sumber Anugrah Prima

2024-10-03T23:42:03+00:00

One strategy to enhance employee performance is through the implementation of training and development programs. The objective of this study is to evaluate the impact of “training and development of human resources” on employee performance at PT Sumber Anugrah Prima located in Samarinda. The methodology used in this research is associative with a quantitative approach. The research was conducted within PT Sumber Anugrah Prima and used saturated sampling technique, where 63 employees were used as respondents. The results of the analysis show that both individually and simultaneously, the variables of training and career development have a significant effect on employee performance at PT Sumber Anugrah Prima Samarinda. The R Square value obtained is 0.701, or 70.1%, indicating that training and career development make a substantial contribution to improving employee performance.

Edy App: Earthquake Mitigation Innovation Using GIS for Disaster Response in Pariaman, Indonesia

2024-09-23T06:29:02+00:00

Pariaman City, located along the Semangko fault line and the subduction zone of the Indo-Australian and Eurasian plates, is highly vulnerable to earthquakes and tsunamis. The region's susceptibility to large earthquakes, followed by vertical deformations, highlights the need for effective disaster mitigation. In response, this study proposes the development of the Earthquake Buddy Application (EDY App), designed to assist with earthquake mitigation efforts. The EDY App leverages Geographic Information System (GIS) technology to map earthquake-prone areas, provide early warnings, suggest evacuation routes and Temporary Evacuation Sites (TES), and facilitate aid distribution. This Android-based mobile application focuses on four key aspects: education, mitigation, evacuation, and donation. Key features include an Earthquake Vulnerability Map, real-time early warnings, mitigation instructions, TES recommendations with distance and time estimations, emergency contact options, and donation channels. Built with React Native, PHP, and MySQL, and integrated with Google Maps API, the app is designed to be user-friendly and accessible to the public. The EDY App’s contribution to earthquake mitigation lies in its ability to create a disaster-aware community. By offering comprehensive information and support during critical moments, the app can potentially reduce casualties and enhance community preparedness in earthquake-prone regions like Pariaman. Through this innovation, it is expected that residents will be better equipped to respond to natural disasters, promoting a culture of safety and resilience.

Analysis of the Availability of Laboratory Tests to the Number of Requests for Tests and Its Implications on Patient Satisfaction

2024-10-05T01:54:06+00:00

This study aims to analyze the availability of laboratory tests based on the number of test requests and their implications for patient satisfaction. Health laboratories are a vital component of healthcare services, providing accurate laboratory test results to support patient diagnosis and treatment. The availability of fast and accurate laboratory tests plays a crucial role in speeding up diagnosis and treatment, which ultimately impacts patient satisfaction. However, many healthcare facilities face challenges in providing adequate laboratory test availability, such as limitations in equipment, expertise, and inefficient procedures. This study employs a literature review approach to collect, analyze, and synthesize information from various relevant sources. The findings reveal that the availability of fast and accurate laboratory services can enhance patient satisfaction, while limitations in availability can lead to dissatisfaction and increased waiting times. Therefore, effective laboratory management is essential to improve service quality and patient experience in hospitals. This research is expected to provide valuable insights for improving the healthcare system, particularly in laboratory management.

Effect of Environmental Performance and Company Size on Financial Performance

2024-10-02T03:35:54+00:00

This research aims to analyze the influence of environmental performance and company size on financial performance in consumer goods sub-sector companies listed on the IDX for 2018-2022. The research sample consisted of 24 companies with a total of 120 observations. The analysis method uses panel data regression. The findings of the study show that partially environmental performance has a significant positive influence on financial performance, while the size of the company does not have a significant effect. Simultaneously, environmental performance and company size significantly influence financial performance with the ability to explain variations in financial performance by 7%. The study concluded that companies with good environmental performance tended to have better financial performance, while company size was not the main factor affecting financial performance. This study advises management to pay attention to environmental factors in financial performance policies and investors to consider environmental performance in investment decisions.

Systematic Literature Review: Nurses' Work Hours and Workload Impact on Patient Safety Incidents

2024-10-02T06:35:51+00:00

Patient safety is a key indicator in assessing the quality of healthcare services in hospitals, and nurses play a crucial role in maintaining that safety. However, long working hours and high workloads can affect nurses' performance, increasing the risk of fatigue, stress, and burnout, ultimately contributing to medical errors and decreased quality of care. This study aims to conduct a systematic literature review on the effect of nurses' working hours and workload on hospital patient safety incidents. Patient safety is a key indicator in assessing healthcare quality, and nurses play an essential role in maintaining patient safety during daily care. However, long working hours and high workloads can affect nurses' performance, increasing the risk of fatigue, stress, and burnout, ultimately contributing to medical errors and decreased quality of care. Through the analysis of various relevant studies, this review suggests that more flexible working hour arrangements and balanced workload management can reduce the risk of patient safety incidents and improve the quality of care provided. This study also recommends that hospital human resource management to create a healthier and safer working environment for nurses and patients.