Hiola, R. “Peran Brand Image Memoderasi Electronic Word of Mouth (E- Wom) Terhadap Keputusan Pembelian Online Di Gorontalo”. Jurnal Indonesia Sosial Sains, vol. 3, no. 03, Mar. 2022, pp. 389-98, doi:10.59141/jiss.v3i03.562.