Nugraha, Y. ., R. . Threezardi, R. . Dwirahmawati, and J. Heikal. “The Effect of Implementing the 8p Digital Marketing Strategy on Purchase Intention for Bvlgari Luxury Perfumes: A Binary Logistic Regression Analysis”. Jurnal Indonesia Sosial Sains, vol. 6, no. 8, Aug. 2025, pp. 2615-26, doi:10.59141/jiss.v6i8.1836.