TANUARTO, Carlos; CHRISTANTI , Shenda Aprilia. The Effect of Viral Marketing and Bandwagon Effect on Decision to Use Social Media Threads in Bekasi : Case Study on Social Media Threads Users in Bekasi. Jurnal Indonesia Sosial Sains, [S. l.], v. 5, n. 10, p. 2733–2747, 2024. DOI: 10.59141/jiss.v5i10.1473. Disponível em: https://jiss.publikasiindonesia.id/index.php/jiss/article/view/1473. Acesso em: 19 mar. 2026.