Nugraha, Y. , Threezardi, R. , Dwirahmawati, R. and Heikal, J. 2025. The Effect of Implementing the 8p Digital Marketing Strategy on Purchase Intention for Bvlgari Luxury Perfumes: A Binary Logistic Regression Analysis. Jurnal Indonesia Sosial Sains. 6, 8 (Aug. 2025), 2615–2626. DOI:https://doi.org/10.59141/jiss.v6i8.1836.