Dwi Vidiastutik, C. and Kartono, K. 2024. The Effect of Competitive Strategy and Product Quality on Business Performance Study On: Unilever Indonesia Tbk. Jurnal Indonesia Sosial Sains. 5, 03 (Mar. 2024), 461–469. DOI:https://doi.org/10.59141/jiss.v5i03.1046.