e-ISSN: 2723-6692 p-ISSN: 2723-6595
Journal of Indonesian Social Sciences, Vol. 5, No. 11, November 2024 2984
d. Big Smile and Cheerful Attitude: The mascot's cheerful demeanor and big smile show warmth
and hospitality. This is a clear message that the people of South Tapanuli welcome tourists with
open arms and want to provide a positive and enjoyable experience. It can also symbolize
optimism and hope towards developing tourism in the region.
e. Hat with Yellow Detail: A hat with yellow and black detailing may represent elements of local
culture, perhaps inspired by traditional clothing or symbols that are significant to the people
of South Tapanuli. This element can be used to show pride in the unique local culture.
f. Mascot Movement (raised arm): The movement of the arm raised upwards gives the impression
of an energetic and dynamic mascot, as if inviting or guiding tourists to explore the natural and
cultural beauty of South Tapanuli.
g. Large Hand Shape: A big hand can symbolize strength and the capacity to welcome everyone well.
It emphasizes that South Tapanuli is ready to receive tourists with superior service.
The mascot can convey the message of spirit, hospitality, and the strength of culture and nature
that the South Tapanuli Tourism Office wants to highlight. The bright colors, big smiles, and elements
such as the axe and red cape can all symbolize the warmth of the people, the richness of the culture,
and the strength in maintaining and promoting tourism in this region.
Ethnic elements are incorporated into the mascot by adding a typical Batak angkola hat on the
mascot's head and South Tapanuli ornament motifs on several parts of the mascot's body. This mascot
is named "Si Parta," which is an abbreviation of "Si tourism South Tapanuli," with the aim of giving
the impression and message that the mascot symbolizes togetherness, progress, and an invitation to
cultivate South Tapanuli tourism.
As for the explanation of the colors in the mascot, the dominant colors contained in the mascot
are red and black. Red in the mascot symbolizes unity, fun, and enthusiasm. That way, it can be
concluded that the black color in the mascot is expected to reflect better strength in the South
Tapanuli tourism office and the community, improve the identity of South Tapanuli tourism, and
maintain performance and service to every visitor. While the yellow color in the mascot is intended
to symbolize luxury, it will always be an honest, clean, and reliable archive management institution.
For the font selection in the name Si Parta, the author chose the Lyncer Bold font because it has
a luxurious, simple, classic appearance but also a modern appearance.
1. Main Media
The main media the author uses in designing a mascot for the South Tapanuli Tourism Office as
a visual identity is a 2D digital mascot. Later, the mascot will be made in the form of Portable Network
Graphics format or commonly abbreviated as PNG because it is easier for libraries to add mascots to
the designs they want to create and publish both through social media and print media.
2. Supporting Media
The supporting media used included a 135 x 80 cm styrofoam standee with a sticker on the
front, which was placed strategically to attract visitors' attention. In addition, an A3 poster made of
luster provides information on the mascot's philosophy, while a 160 x 60 cm X-Banner contains
motivational sentences to attract readers. Merchandise is also part of the promotional media, such as
t-shirts with mascot screen printing, hats that showcase typical South Tapanuli designs or writings,