Vol. 5, No. 6, June 2024
E-ISSN: 2723-6692
P-ISSN: 2723-6595
http://jiss.publikasiindonesia.id/
Jurnal Indonesia Sosial Sains, Vol. 5, No. 6, June 2024 1534
Redesign of the Galaxy Gym Tembung Logo as Brand Identity
Yosua Simatupang, Juli Atika
Universitas Potensi Utama, Medan, Indonesia
Email: yosuasimatupak@gmail.com, juliatika4@gmail.com
Correspondence: yosuasimatup[email protected]
*
KEYWORDS
ABSTRACT
Redesign logo; Brand
Identity; Fitness Center
Competition in the fitness centre industry is getting tighter. This
encourages Galaxy Gym Tembung to improve its brand identity in
order to compete with its competitors. One of the efforts made is to
redesign the logo. Galaxy Gym Tembung which is located in the area
of Jalan Moh. Yakub Lubis No.dsn 3, Bandar Khalipah, Percut Sei
Tuan District, Deli Serdang Regency, East Medan District, which was
established in 2019, is one of the fitness centres located in Tembung
with its owner named Ridho Santoso. This research aims to improve
the brand identity of Galaxy Gym Tembung as a fitness centre. This
study uses a qualitative method with a case study approach. Data
was collected through interviews, observations, and documentation.
The results of the study show that the redesign of the Galaxy Gym
Tembung logo has a positive effect on brand identity. The new logo
is easier to recognize and remember, more effective in conveying the
meaning and message of the brand, and gives a professional and
modern impression. This research contributes to Galaxy Gym
Tembung in improving brand identity. The results of this research
can also be useful for other designers in designing effective logos to
improve brand identity.
Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
1. Introduction
The gym business is growing rapidly in Indonesia. This is due to public awareness of the
importance of maintaining health and fitness. According to data from the Indonesian Fitness
Association (AFI), the number of gyms in Indonesia in 2023 will reach 10,000 units. This number is
expected to continue to increase in the coming years.
To be able to compete, gyms need to have a strong brand identity (Nathan et al., 2022; Roosen
et al., 2020; Wegner et al., 2020; Woolf & Lawrence, 2017). Brand identity is a set of visual and non-
visual elements that represent the image and values of a brand. These elements can be logos, brand
names, taglines, interior designs, product designs, and others. One of the important elements of brand
identity is the logo (Oscario, 2013; Wheeler, 2017). A logo is a visual symbol that represents a brand.
An effective logo can help the gym to create a good first impression, differentiate itself from
competitors and build customer trust and loyalty. A good gym logo must also have several
e-ISSN: 2723-6692 ๐Ÿ•ฎ p-ISSN: 2723-6595
Jurnal Indonesia Sosial Sains, Vol. 5, No. 6, June 2024 1535
characteristics, namely easy to remember, visually appealing, by the business image, and easy to
apply to various promotional media (Caniago, 2012; Kartika & Wijaya, 2016; Rustan, 2013).
Galaxy Gym Tembung business as a fitness center that focuses on building good health and an
ideal body for its consumers located on Jalan M. Yakub Lubis dsn 3, Bandar Khalipah has been
established since 2019 as a Fitness Center with its own business brand as Galaxy Gym which has
received a permit from the Ministry of Youth and Sports of North Sumatra. Galaxy Gym Tembung itself
has complete fitness equipment and also various supplements that function to help consumers
increase muscle mass. Galaxy Gym Tembung also has Personal Training to help and teach consumers
during the exercise program.
Galaxy Gym Tembung itself already has a logo, and has applied the logo well to attract
enthusiasts and the surrounding community, but the lack of interest in Galaxy Gym Tembung makes
the Galaxy Gym Tembung business less smooth. This condition is due to the identity that is currently
used poorly in the communication process as the face of the brand itself, making it difficult for Galaxy
Gym Tembung to reach the surrounding community.
Seeing such conditions, the author wants to help through a redesign of the Galaxy Gym
Tembung logo. Redesigning the Galaxy Gym Tembung logo by paying attention to the principles of
logo design, namely simple, versatile, easy to remember, and appropriate to the brand. In designing a
logo, you will also look at some references to several brands to get new ideas. The author will also
standardize the logo and colors so that it is easy to pour into other promotional media and so that
through the new logo it is hoped that it can increase the identity of Galaxy Gym Tembung even
stronger as a fitness center brand. So that it becomes a strategic resource to build competitive
advantage and achieve goals objectively. In designing the logo redesign, we will also make as many as
30 logos using manual sketching techniques so that we can produce a logo that is really suitable and
liked by the owner, and use the Adobe Illustrator CC 2019 application to create a logo in digital form.
The purpose is to find out how to redesign the gym logo to be better, redesign the Galaxy Gym
logo as an effort to improve brand identity and attract public interest and consumer loyalty to their
business.
2. Materials and Methods
In the concept and design process of the Galaxy Gym Tembung As Bran Identity Logo Redesign
using a research method, namely data collection. Data collection methods are carried out in several
ways, namely:
Primary data can be obtained through several field observations or interviews, Observation is
a method of collecting data undergoing direct observation or review carefully, clearly, and precisely
in the field or research location. The results of the field observation that the author obtained are that
Galaxy Gym is one of the fitness center businesses that was established in 2018 until now in the area
of Jl. Moh. Jacob Lubis No.dsn 3, Bandar Khalipah. Galaxy Gym Tembung was founded by a man named
Ridho. So far, Galaxy Gym Tembung has received minimal consumers, making the Galaxy Gym
Tembung business less running smoothly. The interview was conducted with Mr. Supriadi, who is the
owner of Galaxy Gym Tempung, by asking questions to collect information about the desired logo
design. Secondary data through the analysis of the Galaxy Gym Tembung logo, and from the literature
used by the author, including books, journals, and related official articles to support the formulation
of concepts and strategies used in the design of the Galaxy Gym Tembung logo redesign.
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๎š†๎š‡๎š…๎š‘๎š๎š’๎š‘๎š•๎š‡๎š†๎˜ƒ๎š‹๎š๎š–๎š‘๎˜ƒ๎š•๎š‡๎š˜๎š‡๎š”๎šƒ๎šŽ๎˜ƒ๎š…๎šƒ๎š–๎š‡๎š‰๎š‘๎š”๎š‹๎š‡๎š•๎˜ƒ๎š•๎š‘๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š†๎šƒ๎š–๎šƒ๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎šŠ๎šƒ๎š•๎˜ƒ๎š„๎š‡๎š‡๎š๎˜ƒ๎š…๎š‘๎šŽ๎šŽ๎š‡๎š…๎š–๎š‡๎š†๎˜ƒ๎š‹๎š•๎˜ƒ๎š‡๎šš๎š’๎š‡๎š…๎š–๎š‡๎š†๎˜ƒ๎š–๎š‘๎˜ƒ๎š„๎š‡๎˜ƒ๎šƒ๎š„๎šŽ๎š‡๎˜ƒ๎š–๎š‘๎˜ƒ
๎š„๎š‡๎š…๎š‘๎š๎š‡๎˜ƒ๎šƒ๎˜ƒ๎š•๎š‘๎šŽ๎š—๎š–๎š‹๎š‘๎š๎Ÿค๎˜ƒ๎˜—๎šŠ๎š‡๎˜ƒ๎š†๎šƒ๎š–๎šƒ๎˜ƒ๎šƒ๎š๎šƒ๎šŽ๎š›๎š•๎š‹๎š•๎˜ƒ๎š—๎š•๎š‡๎š†๎˜ƒ๎š„๎š›๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ ๎šƒ๎š—๎š–๎šŠ๎š‘๎š”๎˜ƒ๎š‹๎š•๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ ๎˜–๎˜š๎˜’๎˜—๎˜ƒ๎šƒ๎š๎šƒ๎šŽ๎š›๎š•๎š‹๎š•๎˜ƒ๎š๎š‡๎š–๎šŠ๎š‘๎š†๎˜ƒ ๎ ‹๎˜–๎š–๎š”๎š‡๎š๎š‰๎šŠ๎š–๎Ÿก๎˜ƒ
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Jurnal Indonesia Sosial Sains, Vol. 5, No. 6, June 2024 1536
๎šƒ๎š๎šƒ๎šŽ๎š›๎šœ๎š‹๎š๎š‰๎˜ƒ๎˜–๎Ÿฆ๎˜’๎˜ƒ๎ ‹๎˜–๎š–๎š”๎š‡๎š๎š‰๎š–๎šŠ๎Ÿฆ๎˜’๎š’๎š’๎š‘๎š”๎š–๎š—๎š๎š‹๎š–๎š‹๎š‡๎š•๎ Œ๎Ÿก๎˜ƒ๎˜š๎Ÿฆ๎˜’๎˜ƒ๎ ‹๎˜š๎š‡๎šƒ๎š๎š๎š‡๎š•๎š•๎Ÿฆ๎˜’๎š’๎š’๎š‘๎š”๎š–๎š—๎š๎š‹๎š–๎š‹๎š‡๎š•๎ Œ๎Ÿก๎˜ƒ๎˜–๎Ÿฆ๎˜—๎˜ƒ๎ ‹๎˜–๎š–๎š”๎š‡๎š๎š‰๎š–๎šŠ๎Ÿฆ๎˜—๎šŠ๎š”๎š‡๎šƒ๎š–๎š•๎ Œ๎Ÿก๎˜ƒ๎šƒ๎š๎š†๎˜ƒ
๎˜š๎Ÿฆ๎˜—๎˜ƒ๎ ‹๎˜š๎š‡๎šƒ๎š๎š๎š‡๎š•๎š•๎Ÿฆ๎˜—๎šŠ๎š”๎š‡๎šƒ๎š–๎š•๎ Œ๎Ÿค๎˜ƒ๎˜–๎š‘๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎š‹๎š–๎˜ƒ๎š…๎šƒ๎š๎˜ƒ๎šŠ๎š‡๎šŽ๎š’๎˜ƒ๎š’๎š”๎š‘๎š†๎š—๎š…๎š‡๎˜ƒ๎š…๎š”๎š‡๎šƒ๎š–๎š‹๎š˜๎š‡๎˜ƒ๎š…๎š‘๎š๎š…๎š‡๎š’๎š–๎š•๎˜ƒ๎šƒ๎š๎š†๎˜ƒ๎š•๎š‘๎šŽ๎š—๎š–๎š‹๎š‘๎š๎š•๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎š…๎šƒ๎š๎˜ƒ๎š•๎š—๎š’๎š’๎š‘๎š”๎š–๎˜ƒ
๎š–๎šŠ๎š‡๎˜ƒ๎š†๎š‡๎š•๎š‹๎š‰๎š๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ๎˜Š๎š›๎š๎˜ƒ๎˜—๎š‡๎š๎š„๎š—๎š๎š‰๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎˜ƒ๎š”๎š‡๎š†๎š‡๎š•๎š‹๎š‰๎š๎Ÿค
๎ฅณ๎Ÿค ๎˜–๎Ÿฆ๎˜’๎˜ƒ๎ ‹๎˜–๎š–๎š”๎š‡๎š๎š‰๎š–๎šŠ๎Ÿฆ๎˜’๎š’๎š’๎š‘๎š”๎š–๎š—๎š๎š‹๎š–๎š‹๎š‡๎š•๎ Œ๎˜ƒ๎˜–๎š–๎š”๎šƒ๎š–๎š‡๎š‰๎š›๎Ÿก๎˜ƒ๎˜—๎šŠ๎š‡๎˜ƒ๎š•๎š–๎š”๎šƒ๎š–๎š‡๎š‰๎š›๎˜ƒ๎šˆ๎š‘๎š”๎˜ƒ๎š–๎šŠ๎š‹๎š•๎˜ƒ๎š…๎š‘๎š๎š„๎š‹๎š๎šƒ๎š–๎š‹๎š‘๎š๎˜ƒ๎š‹๎š•๎˜ƒ๎š–๎š‘๎˜ƒ๎š‹๎š๎š…๎š”๎š‡๎šƒ๎š•๎š‡๎˜ƒ๎š…๎š”๎š‡๎šƒ๎š–๎š‹๎š˜๎š‹๎š–๎š›๎˜ƒ
๎š‹๎š๎˜ƒ๎š”๎š‡๎š†๎š‡๎š•๎š‹๎š‰๎š๎š‹๎š๎š‰๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ๎˜Š๎š›๎š๎˜ƒ๎˜—๎š‡๎š๎š„๎š—๎š๎š‰๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎˜ƒ๎šƒ๎š•๎˜ƒ๎šƒ๎˜ƒbrand identity.
๎ฅด๎Ÿค ๎˜–๎š–๎š”๎šƒ๎š–๎š‡๎š‰๎š‹๎˜ƒ ๎˜š๎Ÿฆ๎˜’๎˜ƒ ๎ ‹๎˜š๎š‡๎šƒ๎š๎š๎š‡๎š•๎š•๎Ÿฆ๎˜’๎š’๎š’๎š‘๎š”๎š–๎š—๎š๎š‹๎š–๎š‹๎š‡๎š•๎ Œ๎Ÿก๎˜ƒ ๎˜Œ๎š–๎˜ƒ ๎š…๎šƒ๎š๎˜ƒ ๎šƒ๎š†๎š†๎˜ƒ ๎š…๎š”๎š‡๎šƒ๎š–๎š‹๎š˜๎š‡๎˜ƒ ๎š†๎š‹๎š”๎š‡๎š…๎š–๎š‹๎š‘๎š๎˜ƒ ๎š–๎š‘๎˜ƒ ๎š…๎š‘๎š๎š•๎š—๎š๎š‡๎š”๎š•๎˜ƒ ๎š•๎š—๎š…๎šŠ๎˜ƒ ๎šƒ๎š•๎˜ƒ
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๎˜ˆ๎š๎š’๎šŠ๎šƒ๎š•๎š‹๎šœ๎š‹๎š๎š‰๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š…๎š”๎š‡๎šƒ๎š–๎š‹๎š‘๎š๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š’๎š”๎š‘๎š๎š‘๎š–๎š‹๎š‘๎š๎šƒ๎šŽ๎˜ƒ๎š๎š‡๎š†๎š‹๎šƒ๎˜ƒ๎š„๎š‘๎š–๎šŠ๎˜ƒ๎š†๎š‹๎š‰๎š‹๎š–๎šƒ๎šŽ๎˜ƒ๎šƒ๎š๎š†๎˜ƒ๎š’๎š”๎š‹๎š๎š–๎Ÿค
๎ฅต๎Ÿค ๎˜–๎š–๎š”๎šƒ๎š–๎š‡๎š‰๎š›๎˜ƒ๎˜–๎Ÿฆ๎˜—๎˜ƒ๎ ‹๎˜–๎š–๎š”๎š‡๎š๎š‰๎š–๎šŠ๎Ÿฆ๎˜—๎šŠ๎š”๎š‡๎šƒ๎š–๎š•๎ Œ๎Ÿก๎˜ƒ๎˜†๎š”๎š‡๎šƒ๎š–๎š‹๎š๎š‰๎˜ƒ๎šƒ๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎š…๎šƒ๎š๎˜ƒ๎š†๎š‡๎š•๎š…๎š”๎š‹๎š„๎š‡๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ๎˜Š๎š›๎š๎˜ƒ๎˜—๎š‡๎š๎š„๎š—๎š๎š‰๎˜ƒ๎š™๎š‹๎š–๎šŠ๎˜ƒ
๎šƒ๎˜ƒ๎š…๎š”๎š‡๎šƒ๎š–๎š‹๎š˜๎š‡๎˜ƒ๎šƒ๎š๎š†๎˜ƒ๎š๎š‘๎š†๎š‡๎š”๎š๎˜ƒ๎š†๎š‡๎š•๎š‹๎š‰๎š๎˜ƒ๎ ‹๎šˆ๎š‘๎šŽ๎šŽ๎š‘๎š™๎š‹๎š๎š‰๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š†๎š‡๎š˜๎š‡๎šŽ๎š‘๎š’๎š๎š‡๎š๎š–๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š…๎š—๎š”๎š”๎š‡๎š๎š–๎˜ƒ๎š†๎š‡๎š•๎š‹๎š‰๎š๎š•๎ Œ๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎šƒ๎š‹๎š๎š•๎˜ƒ๎š–๎š‘๎˜ƒ๎š…๎šŠ๎šƒ๎š๎š‰๎š‡๎˜ƒ
๎š’๎š‡๎š‘๎š’๎šŽ๎š‡๎คต๎š•๎˜ƒ๎š˜๎š‹๎š‡๎š™๎š•๎˜ƒ๎šƒ๎š„๎š‘๎š—๎š–๎˜ƒfitness centers๎˜ƒ๎šƒ๎š๎š†๎˜ƒ๎š„๎š—๎š‹๎šŽ๎š†๎˜ƒ๎šƒ๎˜ƒstrong ๎š„๎š”๎šƒ๎š๎š†๎˜ƒ๎š‹๎š†๎š‡๎š๎š–๎š‹๎š–๎š›๎Ÿค
๎ฅถ๎Ÿค ๎˜–๎š–๎š”๎šƒ๎š–๎š‡๎š‰๎š‹๎˜ƒ๎˜š๎Ÿฆ๎˜—๎˜ƒ๎ ‹๎˜š๎š‡๎šƒ๎š๎š๎š‡๎š•๎š•๎Ÿฆ๎˜—๎šŠ๎š”๎š‡๎šƒ๎š–๎š•๎ Œ๎Ÿก๎˜ƒ๎˜๎š‘๎š”๎š‡๎˜ƒ๎šƒ๎š…๎š–๎š‹๎š˜๎š‡๎šŽ๎š›๎˜ƒ๎šƒ๎š–๎š–๎š‡๎š๎š†๎š‹๎š๎š‰๎˜ƒ๎š…๎š‘๎š๎š’๎š‡๎š–๎š‹๎š–๎š‹๎š‘๎š๎˜ƒ๎š‡๎š˜๎š‡๎š๎š–๎š•๎˜ƒ๎šƒ๎š๎š†๎˜ƒ๎š๎š‘๎š”๎š‡๎˜ƒ๎šƒ๎š…๎š–๎š‹๎š˜๎š‡๎šŽ๎š›๎˜ƒ
๎š๎šƒ๎š๎šƒ๎š‰๎š‹๎š๎š‰๎˜ƒ๎š…๎š‘๎š๎š๎š—๎š๎š‹๎š…๎šƒ๎š–๎š‹๎š‘๎š๎˜ƒ๎š๎š‡๎š†๎š‹๎šƒ๎˜ƒ๎ ‹๎š•๎š‘๎š…๎š‹๎šƒ๎šŽ๎˜ƒ๎š๎š‡๎š†๎š‹๎šƒ๎ Œ๎˜ƒ๎š™๎š‹๎š–๎šŠ๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š…๎š‘๎š๎š๎š—๎š๎š‹๎š–๎š›๎Ÿค
3. Result and Discussion
Figure 1 Galaxy Gym Final Logo Emblem
(Source: Joshua Simatupang, 2024)
In the redesign of the Galaxy Gym Tembung logo (Budiman et al., 2019), the author chose the
colour red, because it has several meanings and positive influences that are in accordance with the
image that the Galaxy Gym Tembung brand wants to display. The meaning and influence of red in
the design of the Galaxy Gym Logo:
1. Energy and spirit: The colour red is associated with energy, spirit, and vitality. This is by the
goal of Galaxy Gym Tembung to encourage people to be more active and healthy.
2. Strength and courage: The colour red is also associated with strength, courage, and
determination. This can help Galaxy Gym Tembung build an image as a place that can help
people achieve their fitness goals.
3. Motivation and passion: The colour red can increase motivation and passion. This can help
fitness centre brands to attract people who want to exercise and improve their fitness.
4. Health and fitness: The colour red can increase heart rate and blood pressure, which can be
associated with health and fitness. This can help Galaxy Gym Tembung to build an image as a
place that can help people achieve a healthier lifestyle.
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Jurnal Indonesia Sosial Sains, Vol. 5, No. 6, June 2024 1537
Main Media
The main media of the Galaxy Gym Tembung logo redesign is the logo which is supported by a
guidebook (Brand Guideline) on the use of brand identity that can be used in applying its visuals. This
visual identity guideline or commonly known as the Brand Guideline is needed to form a consistent
brand identity so that the brand is easier to remember for the public. (Adiwena & Dwi Bayu S., 2022;
Darmawan & Swasty, 2018; Listya & Dawami, 2018; Suardi et al., 2019; Zuhri & Pebriyeni, 2020)
Figure 2 Brand Guidlines Galaxy Gym Tembung
Supporting Media
The visual identity in the form of logos, typography, colors, and graphic elements that are
made is applied to supporting media so that the identity of Galaxy Gym Tembung can be conveyed
to the public. Among them are: t-shirts, x-banners, product catalogs, stickers, keychains, and water
bottles.
Documentation
Documentation of the work was carried out at Galaxy Gym Tembung Jl. Moh. Yakub Lubis
No.dsn 3, Bandar Khalipah, Kec. The following is a documentation of the work carried out by the
author:
Figure 3 Documentation with the Owner of Galaxy Gym Tembung
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Jurnal Indonesia Sosial Sains, Vol. 5, No. 6, June 2024 1538
Discussion
๎˜—๎šŠ๎š‡๎˜ƒ๎šˆ๎š‘๎šŽ๎šŽ๎š‘๎š™๎š‹๎š๎š‰๎˜ƒ๎š‹๎š•๎˜ƒ๎šƒ๎˜ƒ๎š†๎š‹๎š•๎š…๎š—๎š•๎š•๎š‹๎š‘๎š๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š”๎š‡๎š•๎š—๎šŽ๎š–๎š•๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š“๎š—๎š‡๎š•๎š–๎š‹๎š‘๎š๎š๎šƒ๎š‹๎š”๎š‡๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎šƒ๎š—๎š–๎šŠ๎š‘๎š”๎˜ƒ๎š…๎š‘๎š๎š†๎š—๎š…๎š–๎š‡๎š†๎˜ƒ๎šƒ๎š•๎˜ƒ๎šƒ๎˜ƒ
๎šˆ๎š‘๎š”๎š๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š๎š‡๎šƒ๎š•๎š—๎š”๎š‡๎š๎š‡๎š๎š–๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š™๎š‘๎š”๎š๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎šŠ๎šƒ๎š•๎˜ƒ๎š„๎š‡๎š‡๎š๎˜ƒ๎š†๎š‘๎š๎š‡๎Ÿค๎˜ƒ๎˜Œ๎š๎˜ƒ๎š–๎šŠ๎š‹๎š•๎˜ƒ๎š…๎šƒ๎š•๎š‡๎Ÿก๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š“๎š—๎š‡๎š•๎š–๎š‹๎š‘๎š๎š๎šƒ๎š‹๎š”๎š‡๎˜ƒ๎š™๎šƒ๎š•๎˜ƒ๎š•๎šŠ๎šƒ๎š”๎š‡๎š†๎˜ƒ๎š‹๎š๎˜ƒ๎šƒ๎˜ƒ
๎˜Š๎š‘๎š‘๎š‰๎šŽ๎š‡๎˜ƒ ๎šˆ๎š‘๎š”๎š๎˜ƒ ๎š…๎š‘๎š๎š–๎šƒ๎š‹๎š๎š‹๎š๎š‰๎˜ƒ ๎š•๎š‡๎š˜๎š‡๎š”๎šƒ๎šŽ๎˜ƒ ๎š“๎š—๎š‡๎š•๎š–๎š‹๎š‘๎š๎š•๎˜ƒ ๎šƒ๎š๎š†๎˜ƒ ๎š‹๎š๎šˆ๎š‘๎š”๎š๎šƒ๎š–๎š‹๎š‘๎š๎˜ƒ ๎šƒ๎š„๎š‘๎š—๎š–๎˜ƒ ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ ๎˜Š๎š›๎š๎˜ƒ ๎˜—๎š‡๎š๎š„๎š—๎š๎š‰๎Ÿก๎˜ƒ ๎š–๎šŠ๎š‡๎š๎˜ƒ ๎š–๎šŠ๎š‡๎˜ƒ
๎šƒ๎š—๎š–๎šŠ๎š‘๎š”๎˜ƒ๎š๎šƒ๎š†๎š‡๎˜ƒ๎šƒ๎˜ƒ๎š•๎š–๎šƒ๎š–๎š‹๎š•๎š–๎š‹๎š…๎šƒ๎šŽ๎˜ƒ๎š†๎š‹๎šƒ๎š‰๎š”๎šƒ๎š๎˜ƒ๎š–๎š‘๎˜ƒ๎š๎š‡๎šƒ๎š•๎š—๎š”๎š‡๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š”๎š‡๎š•๎š—๎šŽ๎š–๎š•๎˜ƒ๎š‘๎šˆ๎˜ƒ๎ฅด๎ฅด๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ๎š™๎šŠ๎š‘๎˜ƒ๎šŠ๎šƒ๎š†๎˜ƒ๎š’๎šƒ๎š”๎š–๎š‹๎š…๎š‹๎š’๎šƒ๎š–๎š‡๎š†๎˜ƒ๎š‹๎š๎˜ƒ
๎ง๎š‹๎šŽ๎šŽ๎š‹๎š๎š‰๎˜ƒ๎š‘๎š—๎š–๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š“๎š—๎š‡๎š•๎š–๎š‹๎š‘๎š๎š๎šƒ๎š‹๎š”๎š‡๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎šŠ๎šƒ๎š†๎˜ƒ๎š„๎š‡๎š‡๎š๎˜ƒ๎š‰๎š‹๎š˜๎š‡๎š๎Ÿค
Figure 4 Results of the Galaxy Gym Tembung Questionnaire Filler
(Source: Joshua Simatupang, 2024)
๎˜…๎š‡๎šŽ๎š‘๎š™๎˜ƒ๎š‹๎š•๎˜ƒ๎šƒ๎š๎˜ƒ๎š‘๎š˜๎š‡๎š”๎š˜๎š‹๎š‡๎š™๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š‰๎š‡๎š๎š†๎š‡๎š”๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎Ÿก๎˜ƒ๎š™๎šŠ๎š‡๎š”๎š‡๎˜ƒ๎š๎šƒ๎šŽ๎š‡๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ๎šƒ๎š”๎š‡๎˜ƒ๎šƒ๎š”๎š‘๎š—๎š๎š†๎˜ƒ
๎ฅบ๎ฅท๎ฆจ๎˜ƒ๎šƒ๎š๎š†๎˜ƒ๎šˆ๎š‡๎š๎šƒ๎šŽ๎š‡๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ๎šƒ๎š”๎š‡๎˜ƒ๎ฅณ๎ฅท๎ฆจ๎Ÿค๎˜ƒ๎˜Œ๎š๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š‡๎š๎š’๎šŽ๎š‘๎š›๎š๎š‡๎š๎š–๎˜ƒ๎š•๎š–๎šƒ๎š–๎š—๎š•๎˜ƒ๎š…๎šŠ๎šƒ๎š”๎š–๎Ÿก๎˜ƒ๎š‹๎š–๎˜ƒ๎š™๎šƒ๎š•๎˜ƒ๎šˆ๎š‘๎š—๎š๎š†๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ
๎š™๎š‹๎š–๎šŠ๎˜ƒ๎š™๎š‘๎š”๎š๎š‹๎š๎š‰๎˜ƒ๎š•๎š–๎šƒ๎š–๎š—๎š•๎˜ƒ๎š™๎š‡๎š”๎š‡๎˜ƒ๎š๎š‘๎š”๎š‡๎˜ƒ๎š†๎š‘๎š๎š‹๎š๎šƒ๎š๎š–๎Ÿก๎˜ƒ๎š™๎šŠ๎š‹๎š…๎šŠ๎˜ƒ๎š”๎šƒ๎š๎š‰๎š‡๎š†๎˜ƒ๎šˆ๎š”๎š‘๎š๎˜ƒ๎ฅธ๎ฅบ๎Ÿค๎ฅด๎ฆจ๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎Ÿก๎˜ƒ๎š™๎šŠ๎š‹๎šŽ๎š‡๎˜ƒ๎ฅต๎ฅณ๎Ÿค๎ฅบ๎ฆจ๎˜ƒ
๎š™๎š‡๎š”๎š‡๎˜ƒ๎š•๎š–๎š—๎š†๎š‡๎š๎š–๎š•
Figure 5 Gender Questionnaire Results
(Sumber: Yosua Simatupang, 2024)
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Jurnal Indonesia Sosial Sains, Vol. 5, No. 6, June 2024 1539
Figure 6 Results of the Employment Status Questionnaire
(Source: Joshua Simatupang, 2024)
๎˜—๎šŠ๎š‡๎˜ƒ๎ง๎š‹๎š‰๎š—๎š”๎š‡๎˜ƒ๎š„๎š‡๎šŽ๎š‘๎š™๎˜ƒ๎š‹๎š•๎˜ƒ๎š†๎šƒ๎š–๎šƒ๎˜ƒ๎šˆ๎š”๎š‘๎š๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎šƒ๎š‰๎š‡๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ๎š™๎šŠ๎š‘๎˜ƒ๎šƒ๎š๎š•๎š™๎š‡๎š”๎š‡๎š†๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š“๎š—๎š‡๎š•๎š–๎š‹๎š‘๎š๎š•๎Ÿก๎˜ƒ๎š™๎šŠ๎š‡๎š”๎š‡๎˜ƒ๎š‹๎š–๎˜ƒ
๎š™๎šƒ๎š•๎˜ƒ๎šˆ๎š‘๎š—๎š๎š†๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎šƒ๎š‰๎š‡๎˜ƒ๎š‰๎šƒ๎š’๎˜ƒ๎š„๎š‡๎š–๎š™๎š‡๎š‡๎š๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ๎š”๎šƒ๎š๎š‰๎š‡๎š†๎˜ƒ๎šˆ๎š”๎š‘๎š๎˜ƒ๎ฅณ๎ฅป๎˜ƒ๎š–๎š‘๎˜ƒ๎ฅถ๎ฅน๎˜ƒ๎š›๎š‡๎šƒ๎š”๎š•๎Ÿค๎˜ƒ๎˜—๎šŠ๎š‡๎˜ƒ๎šƒ๎š‰๎š‡๎š•๎˜ƒ๎š‘๎šˆ๎˜ƒ๎ฅด๎ฅด๎Ÿก๎˜ƒ๎ฅด๎ฅถ๎Ÿก๎˜ƒ
๎ฅด๎ฅท๎Ÿก๎˜ƒ๎šƒ๎š๎š†๎˜ƒ๎ฅด๎ฅธ๎˜ƒ๎š›๎š‡๎šƒ๎š”๎š•๎˜ƒ๎š™๎š‡๎š”๎š‡๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎šŠ๎š‹๎š‰๎šŠ๎š‡๎š•๎š–๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎˜ƒ๎šƒ๎š‰๎š‡๎š•๎˜ƒ๎š™๎š‹๎š–๎šŠ๎˜ƒ๎ฅณ๎ฅถ๎Ÿค๎ฅต๎ฆจ๎Ÿค
Figure 7 Results of the Respondent Age Questionnaire
(Source: Joshua Simatupang, 2024)
๎˜„๎š…๎š…๎š‘๎š”๎š†๎š‹๎š๎š‰๎˜ƒ๎š–๎š‘๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š†๎šƒ๎š–๎šƒ๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎šŠ๎šƒ๎š•๎˜ƒ ๎š„๎š‡๎š‡๎š๎˜ƒ๎š‘๎š„๎š–๎šƒ๎š‹๎š๎š‡๎š†๎˜ƒ๎šˆ๎š”๎š‘๎š๎˜ƒ๎ฅด๎ฅด๎˜ƒ ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎Ÿก๎˜ƒ๎š‹๎š–๎˜ƒ๎š‹๎š•๎˜ƒ ๎š…๎š‘๎š๎š…๎šŽ๎š—๎š†๎š‡๎š†๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ
๎š†๎š‘๎š๎š‹๎š๎šƒ๎š๎š–๎˜ƒ ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ ๎šƒ๎š”๎š‡๎˜ƒ ๎š†๎š‘๎š๎š‹๎š…๎š‹๎šŽ๎š‡๎š†๎˜ƒ ๎š‹๎š๎˜ƒ ๎˜๎š‡๎š†๎šƒ๎š๎˜ƒ ๎š™๎š‹๎š–๎šŠ๎˜ƒ ๎šƒ๎˜ƒ ๎š’๎š‡๎š”๎š…๎š‡๎š๎š–๎šƒ๎š‰๎š‡๎˜ƒ ๎š‘๎šˆ๎˜ƒ ๎ฅน๎ฅด๎Ÿค๎ฅน๎ฆจ๎Ÿค๎˜ƒ ๎˜—๎šŠ๎š‡๎˜ƒ ๎šˆ๎š‘๎šŽ๎šŽ๎š‘๎š™๎š‹๎š๎š‰๎˜ƒ ๎š‹๎š•๎˜ƒ ๎šƒ๎š๎˜ƒ
๎š‘๎š˜๎š‡๎š”๎š˜๎š‹๎š‡๎š™๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š•๎š‘๎š๎š‡๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎คต๎˜ƒ๎š†๎š‘๎š๎š‹๎š…๎š‹๎šŽ๎š‡๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎šƒ๎š๎š•๎š™๎š‡๎š”๎š‡๎š†๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š“๎š—๎š‡๎š•๎š–๎š‹๎š‘๎š๎Ÿค๎˜ƒ
Figure 8 Results of the Respondent's Domicile Questionnaire
(Source: Joshua Simatupang, 2024)
e-ISSN: 2723-6692 ๐Ÿ•ฎ p-ISSN: 2723-6595
Jurnal Indonesia Sosial Sains, Vol. 5, No. 6, June 2024 1540
๎˜„๎šˆ๎š–๎š‡๎š”๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎Ÿก๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ๎š‰๎šƒ๎š˜๎š‡๎˜ƒ๎š–๎šŠ๎š‡๎š‹๎š”๎˜ƒ๎š‘๎š’๎š‹๎š๎š‹๎š‘๎š๎š•๎˜ƒ๎šƒ๎š„๎š‘๎š—๎š–๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š’๎š—๎š”๎š’๎š‘๎š•๎š‡๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š–๎šŠ๎š‹๎š•๎˜ƒ๎š–๎šŠ๎š‡๎š•๎š‹๎š•๎Ÿค๎˜ƒ๎˜—๎šŠ๎š‡๎˜ƒ๎š’๎š‡๎š”๎š…๎š‡๎š๎š–๎šƒ๎š‰๎š‡๎š•๎˜ƒ
๎šƒ๎š”๎š‡๎˜ƒ๎šƒ๎š•๎˜ƒ๎šˆ๎š‘๎šŽ๎šŽ๎š‘๎š™๎š•๎Ÿฃ
๎ฅณ๎Ÿค ๎˜”๎š—๎š‡๎š•๎š–๎š‹๎š‘๎š๎˜ƒ๎ฅณ๎Ÿค๎˜ƒ๎˜‡๎š‘๎˜ƒ๎š›๎š‘๎š—๎˜ƒ๎šŽ๎š‹๎š๎š‡๎˜ƒ๎š–๎š‘๎˜ƒ๎š‡๎šš๎š‡๎š”๎š…๎š‹๎š•๎š‡๎Ÿซ
Figure 9 Results of the Questionnaire of Respondents Question 1
(Source: Yosua Simatupang, 2024)
๎˜…๎šƒ๎š•๎š‡๎š†๎˜ƒ๎š‘๎š๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š†๎š‹๎šƒ๎š‰๎š”๎šƒ๎š๎˜ƒ๎šƒ๎š„๎š‘๎š˜๎š‡๎Ÿก๎˜ƒ๎šƒ๎šŽ๎šŽ๎˜ƒ๎ฅด๎ฅด๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ๎š•๎šƒ๎š‹๎š†๎˜ƒ๎š–๎šŠ๎š‡๎š›๎˜ƒ๎šŽ๎š‹๎š๎š‡๎š†๎˜ƒ๎š–๎š‘๎˜ƒ๎š‡๎šš๎š‡๎š”๎š…๎š‹๎š•๎š‡๎Ÿค๎˜ƒ
๎ฅด๎Ÿค ๎˜”๎š—๎š‡๎š•๎š–๎š‹๎š‘๎š๎˜ƒ๎ฅด๎Ÿค๎˜ƒ๎˜‹๎šƒ๎š˜๎š‡๎˜ƒ๎š›๎š‘๎š—๎˜ƒ๎š˜๎š‹๎š•๎š‹๎š–๎š‡๎š†๎˜ƒ๎š‘๎š—๎š”๎˜ƒfitness center๎˜ƒ๎š„๎š‡๎šˆ๎š‘๎š”๎š‡๎Ÿซ
Figure 10 Results of the Questionnaire of Respondents Question 2
๎˜…๎šƒ๎š•๎š‡๎š†๎˜ƒ๎š‘๎š๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š†๎š‹๎šƒ๎š‰๎š”๎šƒ๎š๎˜ƒ๎šƒ๎š„๎š‘๎š˜๎š‡๎Ÿก๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎Ÿก๎˜ƒ๎ฅถ๎ฅต๎ฆจ๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š–๎šŠ๎š‡๎š๎˜ƒ๎šŠ๎šƒ๎š˜๎š‡๎˜ƒ๎š˜๎š‹๎š•๎š‹๎š–๎š‡๎š†๎˜ƒ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ๎˜Š๎š›๎š๎˜ƒ
๎˜—๎š‡๎š๎š„๎š—๎š๎š‰๎Ÿค๎˜ƒ๎˜๎š‡๎šƒ๎š๎š™๎šŠ๎š‹๎šŽ๎š‡๎Ÿก๎˜ƒ๎ฅท๎ฅธ๎ฆจ๎˜ƒ๎šŠ๎šƒ๎š˜๎š‡๎˜ƒ๎š๎š‘๎š–๎˜ƒ๎š‘๎š”๎˜ƒ๎šŠ๎šƒ๎š˜๎š‡๎˜ƒ๎š๎š‡๎š˜๎š‡๎š”๎˜ƒ๎š˜๎š‹๎š•๎š‹๎š–๎š‡๎š†๎˜ƒ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ๎˜Š๎š›๎š๎˜ƒ๎˜—๎š‡๎š๎š„๎š—๎š๎š‰๎Ÿค
๎ฅต๎Ÿค ๎˜”๎š—๎š‡๎š•๎š–๎š‹๎š‘๎š๎˜ƒ๎ฅต๎Ÿค๎˜ƒ๎˜š๎šŠ๎šƒ๎š–๎˜ƒ๎š†๎š‘๎˜ƒ๎š›๎š‘๎š—๎˜ƒ๎šŽ๎š‹๎š๎š‡๎˜ƒ๎šƒ๎š„๎š‘๎š—๎š–๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š๎š‡๎š™๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎˜ƒ๎š†๎š‡๎š•๎š‹๎š‰๎š๎Ÿซ
Figure 11 Results of the Questionnaire of Respondents Question 3
e-ISSN: 2723-6692 ๐Ÿ•ฎ p-ISSN: 2723-6595
Jurnal Indonesia Sosial Sains, Vol. 5, No. 6, June 2024 1541
(Source: Joshua Simatupang, 2024)
๎˜…๎šƒ๎š•๎š‡๎š†๎˜ƒ๎š‘๎š๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š”๎š‡๎š•๎š—๎šŽ๎š–๎š•๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎šƒ๎š„๎š‘๎š˜๎š‡๎˜ƒ๎š“๎š—๎š‡๎š•๎š–๎š‹๎š‘๎š๎˜ƒ๎š‘๎š๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š”๎š‡๎š†๎š‡๎š•๎š‹๎š‰๎š๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ๎˜Š๎š›๎š๎˜ƒ๎˜—๎š‡๎š๎š„๎š—๎š๎š‰๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎Ÿก๎˜ƒ
๎š–๎šŠ๎š‡๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ๎šŽ๎š‹๎š๎š‡๎š†๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š๎š‡๎š™๎˜ƒ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ๎˜Š๎š›๎š๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎˜ƒ๎š†๎š‡๎š•๎š‹๎š‰๎š๎Ÿก๎˜ƒ๎š๎šƒ๎š๎š‡๎šŽ๎š›๎Ÿฃ๎˜ƒ๎˜ˆ๎šŽ๎š‡๎š‰๎šƒ๎š๎š–๎Ÿก๎˜ƒ๎š•๎š‹๎š๎š’๎šŽ๎š‡๎Ÿก๎˜ƒ๎ง๎šŽ๎š‡๎šš๎š‹๎š„๎šŽ๎š‡๎Ÿก๎˜ƒ
๎š๎š‘๎š†๎š‡๎š”๎š๎Ÿก๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š๎š‡๎šƒ๎š๎š‹๎š๎š‰๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎˜ƒ๎š‹๎š•๎˜ƒ๎š…๎š‘๎š๎š˜๎š‡๎š›๎š‡๎š†๎Ÿก๎˜ƒ๎šŽ๎š‘๎š‘๎š๎š•๎˜ƒ๎š•๎š’๎š‘๎š”๎š–๎š›๎˜ƒ๎šƒ๎š๎š†๎˜ƒ๎š•๎š‹๎š๎š’๎šŽ๎š‡๎Ÿก๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š†๎š‡๎š•๎š‹๎š‰๎š๎˜ƒ๎šƒ๎š๎š†๎˜ƒ๎š…๎š‘๎šŽ๎š‘๎š”๎Ÿค
๎ฅถ๎Ÿค ๎˜”๎š—๎š‡๎š•๎š–๎š‹๎š‘๎š๎˜ƒ๎ฅถ๎Ÿค๎˜ƒ๎˜š๎šŠ๎šƒ๎š–๎˜ƒ๎š›๎š‘๎š—๎˜ƒ๎š†๎š‘๎š๎คต๎š–๎˜ƒ๎šŽ๎š‹๎š๎š‡๎˜ƒ๎šƒ๎š„๎š‘๎š—๎š–๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š๎š‡๎š™๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎˜ƒ๎š†๎š‡๎š•๎š‹๎š‰๎š๎Ÿซ
๎˜…๎šƒ๎š•๎š‡๎š†๎˜ƒ ๎š‘๎š๎˜ƒ ๎š–๎šŠ๎š‡๎˜ƒ ๎š”๎š‡๎š•๎š—๎šŽ๎š–๎š•๎˜ƒ ๎š‘๎šˆ๎˜ƒ ๎š–๎šŠ๎š‡๎˜ƒ ๎š“๎š—๎š‡๎š•๎š–๎š‹๎š‘๎š๎š•๎˜ƒ ๎š„๎š‡๎šŽ๎š‘๎š™๎˜ƒ ๎š‘๎š๎˜ƒ ๎š–๎šŠ๎š‡๎˜ƒ ๎š”๎š‡๎š†๎š‡๎š•๎š‹๎š‰๎š๎˜ƒ ๎š‘๎šˆ๎˜ƒ ๎š–๎šŠ๎š‡๎˜ƒ ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ ๎˜Š๎š›๎š๎˜ƒ
๎˜—๎š‡๎š๎š„๎š—๎š๎š‰๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎Ÿก๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ๎š‰๎šƒ๎š˜๎š‡๎˜ƒ๎š–๎šŠ๎š‡๎š‹๎š”๎˜ƒ๎š†๎š‹๎š•๎šŽ๎š‹๎š๎š‡๎š†๎˜ƒ๎š‘๎š’๎š‹๎š๎š‹๎š‘๎š๎š•๎˜ƒ๎šƒ๎š„๎š‘๎š—๎š–๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š†๎š‡๎š•๎š‹๎š‰๎š๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š๎š‡๎š™๎˜ƒ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ
๎˜Š๎š›๎š๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎Ÿก๎˜ƒ๎š๎šƒ๎š๎š‡๎šŽ๎š›๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š…๎š‘๎šŽ๎š‘๎š”๎Ÿก๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š†๎š‡๎š•๎š‹๎š‰๎š๎˜ƒ๎šŽ๎š‘๎š‘๎š๎š•๎˜ƒ๎ง๎šŽ๎šƒ๎š–๎Ÿก๎˜ƒ๎šƒ๎š๎š†๎˜ƒ๎š‹๎š•๎˜ƒ๎šŽ๎š‡๎š•๎š•๎˜ƒ๎š•๎š’๎š‘๎š”๎š–๎š›๎Ÿค
Figure 12 Results of the Questionnaire of Respondents 4
(Source: Yosua Simatupang, 2024)
๎ฅท๎Ÿค ๎˜”๎š—๎š‡๎š•๎š–๎š‹๎š‘๎š๎˜ƒ๎ฅท๎Ÿค๎˜ƒ๎˜‡๎š‘๎˜ƒ๎š›๎š‘๎š—๎˜ƒ๎š–๎šŠ๎š‹๎š๎š๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š๎š‡๎š™๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎˜ƒ๎š”๎š‡๎ง๎šŽ๎š‡๎š…๎š–๎š• our ๎ง๎š‹๎š–๎š๎š‡๎š•๎š•๎˜ƒ๎š…๎š‡๎š๎š–๎š‡๎š”๎˜ƒ๎š‹๎š†๎š‡๎š๎š–๎š‹๎š–๎š›๎˜ƒ๎šƒ๎š๎š†๎˜ƒ๎š˜๎šƒ๎šŽ๎š—๎š‡๎š•๎Ÿซ
Figure 13 Results of the Questionnaire of Respondents Question 5
(Source: Yosua Simatupang, 2024)
๎˜‰๎š”๎š‘๎š๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š‹๎š๎šƒ๎š‰๎š‡๎˜ƒ๎šƒ๎š„๎š‘๎š˜๎š‡๎Ÿก๎˜ƒ๎š‹๎š–๎˜ƒ๎š…๎šƒ๎š๎˜ƒ๎š„๎š‡๎˜ƒ๎š…๎š‘๎š๎š…๎šŽ๎š—๎š†๎š‡๎š†๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎šƒ๎š•๎˜ƒ๎š๎šƒ๎š๎š›๎˜ƒ๎šƒ๎š•๎˜ƒ๎ฅป๎ฅฒ๎Ÿค๎ฅฒ๎ฆจ๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ๎š•๎šƒ๎š‹๎š†๎˜ƒ
๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š๎š‡๎š™๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎˜ƒ๎š‘๎šˆ๎˜ƒ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ๎˜Š๎š›๎š๎˜ƒ๎˜—๎š‡๎š๎š„๎š—๎š๎š‰๎˜ƒ๎š”๎š‡๎ง๎šŽ๎š‡๎š…๎š–๎š•๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š‹๎š†๎š‡๎š๎š–๎š‹๎š–๎š›๎˜ƒ๎šƒ๎š๎š†๎˜ƒ๎š˜๎šƒ๎šŽ๎š—๎š‡๎š•๎˜ƒ๎š‘๎šˆ๎˜ƒ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ๎˜Š๎š›๎š๎Ÿก๎˜ƒ๎šƒ๎š๎š†๎˜ƒ
๎šƒ๎š•๎˜ƒ๎š๎šƒ๎š๎š›๎˜ƒ๎šƒ๎š•๎˜ƒ๎ฅป๎Ÿค๎ฅณ๎ฆจ๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ๎š•๎šƒ๎š‹๎š†๎˜ƒ๎š๎š‘๎Ÿค
e-ISSN: 2723-6692 ๐Ÿ•ฎ p-ISSN: 2723-6595
Jurnal Indonesia Sosial Sains, Vol. 5, No. 6, June 2024 1542
๎ฅธ๎Ÿค ๎˜”๎š—๎š‡๎š•๎š–๎š‹๎š‘๎š๎˜ƒ๎ฅธ๎Ÿค๎˜ƒ๎˜‡๎š‘๎˜ƒ๎š›๎š‘๎š—๎˜ƒ๎ง๎š‹๎š๎š†๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š๎š‡๎š™๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎˜ƒ๎š๎š‘๎š”๎š‡๎˜ƒ๎šƒ๎š–๎š–๎š”๎šƒ๎š…๎š–๎š‹๎š˜๎š‡๎˜ƒ๎šƒ๎š๎š†๎˜ƒ๎š๎š‡๎š๎š‘๎š”๎šƒ๎š„๎šŽ๎š‡๎˜ƒ๎š–๎šŠ๎šƒ๎š๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š‘๎šŽ๎š†๎˜ƒ๎š‘๎š๎š‡๎Ÿซ๎Ÿซ
Figure 14 Results of the Questionnaire of Respondents Question 6
(Source: Yosua Simatupang, 2024)
๎˜‰๎š”๎š‘๎š๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š‹๎š๎šƒ๎š‰๎š‡๎˜ƒ๎šƒ๎š„๎š‘๎š˜๎š‡๎Ÿก๎˜ƒ๎š‹๎š–๎˜ƒ๎š…๎šƒ๎š๎˜ƒ๎š„๎š‡๎˜ƒ๎š…๎š‘๎š๎š…๎šŽ๎š—๎š†๎š‡๎š†๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎šƒ๎š•๎˜ƒ๎š๎šƒ๎š๎š›๎˜ƒ๎šƒ๎š•๎˜ƒ๎ฅป๎ฅท๎Ÿค๎ฅท๎ฆจ๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ๎š•๎šƒ๎š‹๎š†๎˜ƒ
๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š๎š‡๎š™๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎˜ƒ๎š‘๎šˆ๎˜ƒ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ๎˜Š๎š›๎š๎˜ƒ๎˜—๎š‡๎š๎š„๎š—๎š๎š‰๎˜ƒ๎š‹๎š•๎˜ƒ๎š๎š‘๎š”๎š‡๎˜ƒ๎šƒ๎š–๎š–๎š”๎šƒ๎š…๎š–๎š‹๎š˜๎š‡๎˜ƒ๎šƒ๎š๎š†๎˜ƒ๎š‡๎šƒ๎š•๎š›๎˜ƒ๎š–๎š‘๎˜ƒ๎š”๎š‡๎š๎š‡๎š๎š„๎š‡๎š”๎˜ƒ๎š–๎šŠ๎šƒ๎š๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ
๎š‘๎šŽ๎š†๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎Ÿก๎˜ƒ๎šƒ๎š๎š†๎˜ƒ๎šƒ๎š•๎˜ƒ๎š๎šƒ๎š๎š›๎˜ƒ๎šƒ๎š•๎˜ƒ๎ฅถ๎Ÿค๎ฅท๎ฆจ๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ๎š•๎šƒ๎š‹๎š†๎˜ƒ๎š๎š‘๎Ÿค
๎ฅน๎Ÿค ๎˜”๎š—๎š‡๎š•๎š–๎š‹๎š‘๎š๎˜ƒ๎ฅน๎Ÿค๎˜ƒ๎˜‡๎š‘๎˜ƒ๎š›๎š‘๎š—๎˜ƒ๎š–๎šŠ๎š‹๎š๎š๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š๎š‡๎š™๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎˜ƒ๎š™๎š‹๎šŽ๎šŽ๎˜ƒ๎š‹๎š๎š…๎š”๎š‡๎šƒ๎š•๎š‡๎˜ƒ๎š›๎š‘๎š—๎š”๎˜ƒ๎š‹๎š๎š–๎š‡๎š”๎š‡๎š•๎š–๎˜ƒ๎š‹๎š๎˜ƒ๎š˜๎š‹๎š•๎š‹๎š–๎š‹๎š๎š‰๎˜ƒ our ๎ง๎š‹๎š–๎š๎š‡๎š•๎š•๎˜ƒ๎š…๎š‡๎š๎š–๎š‡๎š”๎Ÿซ
๎˜‰๎š”๎š‘๎š๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š’๎š‹๎š…๎š–๎š—๎š”๎š‡๎˜ƒ๎š„๎š‡๎šŽ๎š‘๎š™๎Ÿก๎˜ƒ๎š‹๎š–๎˜ƒ๎š…๎šƒ๎š๎˜ƒ๎š„๎š‡๎˜ƒ๎š…๎š‘๎š๎š…๎šŽ๎š—๎š†๎š‡๎š†๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎šƒ๎šŽ๎šŽ๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ๎š•๎šƒ๎š‹๎š†๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š๎š‡๎š™๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎˜ƒ
๎š‘๎šˆ๎˜ƒ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ๎˜Š๎š›๎š๎˜ƒ๎˜—๎š‡๎š๎š„๎š—๎š๎š‰๎˜ƒ๎š‹๎š๎š…๎š”๎š‡๎šƒ๎š•๎š‡๎š†๎˜ƒ๎š–๎šŠ๎š‡๎š‹๎š”๎˜ƒ๎š‹๎š๎š–๎š‡๎š”๎š‡๎š•๎š–๎˜ƒ๎š‹๎š๎˜ƒ๎š˜๎š‹๎š•๎š‹๎š–๎š‹๎š๎š‰๎˜ƒ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ๎˜Š๎š›๎š๎˜ƒ๎˜—๎š‡๎š๎š„๎š—๎š๎š‰๎Ÿค
Figure 15 Results of the Questionnaire of Respondents Question 7
๎ ‹Source๎Ÿฃ๎˜ƒ๎˜œ๎š‘๎š•๎š—๎šƒ๎˜ƒ๎˜–๎š‹๎š๎šƒ๎š–๎š—๎š’๎šƒ๎š๎š‰๎Ÿก๎˜ƒ๎ฅด๎ฅฒ๎ฅด๎ฅถ๎ Œ
e-ISSN: 2723-6692 ๐Ÿ•ฎ p-ISSN: 2723-6595
Jurnal Indonesia Sosial Sains, Vol. 5, No. 6, June 2024 1543
Redesain
๎ฅบ๎Ÿค ๎˜”๎š—๎š‡๎š•๎š–๎š‹๎š‘๎š๎˜ƒ๎ฅบ๎Ÿค๎˜ƒ๎˜’๎š˜๎š‡๎š”๎šƒ๎šŽ๎šŽ๎Ÿก๎˜ƒ๎šŠ๎š‘๎š™๎˜ƒ๎š†๎š‘๎˜ƒ๎š›๎š‘๎š—๎˜ƒ๎š”๎šƒ๎š–๎š‡๎˜ƒ๎š‘๎š—๎š”๎˜ƒ๎ง๎š‹๎š–๎š๎š‡๎š•๎š•๎˜ƒ๎š…๎š‡๎š๎š–๎š‡๎š”๎คต๎š•๎˜ƒ๎š๎š‡๎š™๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎˜ƒ๎š†๎š‡๎š•๎š‹๎š‰๎š๎˜ƒ๎˜ƒ๎Ÿซ
Figure 16 Results of the Questionnaire of Respondents to Question 8
(Source: Yosua Simatupang, 2024)
๎˜‰๎š”๎š‘๎š๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š‹๎š๎šƒ๎š‰๎š‡๎˜ƒ๎šƒ๎š„๎š‘๎š˜๎š‡๎Ÿก๎˜ƒ๎š‹๎š–๎˜ƒ๎š…๎šƒ๎š๎˜ƒ๎š„๎š‡๎˜ƒ๎š…๎š‘๎š๎š…๎šŽ๎š—๎š†๎š‡๎š†๎˜ƒ๎š–๎šŠ๎šƒ๎š–๎˜ƒ๎šƒ๎š•๎˜ƒ๎š๎šƒ๎š๎š›๎˜ƒ๎šƒ๎š•๎˜ƒ๎ฅต๎ฅธ๎Ÿค๎ฅถ๎ฆจ๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ๎š”๎šƒ๎š–๎š‡๎š†๎˜ƒ
๎š–๎šŠ๎š‡๎˜ƒ๎š๎š‡๎š™๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎˜ƒ๎š†๎š‡๎š•๎š‹๎š‰๎š๎˜ƒ๎š‘๎šˆ๎˜ƒ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ๎˜Š๎š›๎š๎˜ƒ๎˜—๎š‡๎š๎š„๎š—๎š๎š‰๎˜ƒ๎šƒ๎š•๎˜ƒ๎š˜๎š‡๎š”๎š›๎˜ƒ๎š‰๎š‘๎š‘๎š†๎Ÿก๎˜ƒ๎šƒ๎š•๎˜ƒ๎š๎šƒ๎š๎š›๎˜ƒ๎šƒ๎š•๎˜ƒ๎ฅท๎ฅป๎Ÿค๎ฅณ๎ฆจ๎˜ƒ๎š”๎šƒ๎š–๎š‡๎š†๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š๎š‡๎š™๎˜ƒ
๎šŽ๎š‘๎š‰๎š‘๎˜ƒ๎š†๎š‡๎š•๎š‹๎š‰๎š๎˜ƒ๎š‘๎šˆ๎˜ƒ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ๎˜Š๎š›๎š๎˜ƒ๎˜—๎š‡๎š๎š„๎š—๎š๎š‰๎˜ƒ๎šƒ๎š•๎˜ƒ๎š‰๎š‘๎š‘๎š†๎Ÿก๎˜ƒ๎šƒ๎š๎š†๎˜ƒ๎ฅถ๎Ÿค๎ฅท๎ฆจ๎˜ƒ๎š‘๎šˆ๎˜ƒ๎š”๎š‡๎š•๎š’๎š‘๎š๎š†๎š‡๎š๎š–๎š•๎˜ƒ๎š”๎šƒ๎š–๎š‡๎š†๎˜ƒ๎š–๎šŠ๎š‡๎˜ƒ๎š๎š‡๎š™๎˜ƒ๎šŽ๎š‘๎š‰๎š‘๎˜ƒ
๎š†๎š‡๎š•๎š‹๎š‰๎š๎˜ƒ๎š‘๎šˆ๎˜ƒ๎˜Š๎šƒ๎šŽ๎šƒ๎šš๎š›๎˜ƒ๎˜Š๎š›๎š๎˜ƒ๎˜—๎š‡๎š๎š„๎š—๎š๎š‰๎˜ƒ๎š“๎š—๎š‹๎š–๎š‡๎˜ƒ๎š‰๎š‘๎š‘๎š†๎Ÿค
4. Conclusion
It is hoped that Galaxy Gym Tembung can become one of the fitness centers that can help people
have a healthy and fit body at an affordable price and with complete facilities. Galaxy Gym Tembung
has been very little in demand by the public. This is due to a brand identity that is not strong, also no
longer represents the values vision, and mission of Galaxy Gym Tembung itself, and also because of
the lack of attractive brand identity for prospective customers and consumers. So the Galaxy Gym
Tembung business itself does not run smoothly and there is a lack of consumer loyalty to Galaxy Gym
Tembung itself. Through a good form of brand identity, it seems to invite us to join together to form
a healthy life and an ideal body with a personal trainer who is competent in their field. The application
of brand identity is also consistently maintained to maintain the integrity of Galaxy Gym Tembung.
The results regarding the new Galaxy Gym Tembung brand identity are considered to be able to
increase people's enthusiasm to visit Together to build a better life through a fit and ideal body. This,
of course, will have a good effect on the fitness centre, which can increase profits and its image in the
eyes of the public as a fitness centre.
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