Vol. 5, No. 4, April 2024

E-ISSN: 2723-6692

P-ISSN: 2723-6595

http://jiss.publikasiindonesia.id/

Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

1. Introduction

Communication is a multidisciplinary branch of social science because the approaches used

come from various other disciplines, such as sociology, psychology, anthropology, linguistics, and

politics (Tam et al., 2024). Max Weber defined sociology as the science that delves into social action

political processes. Additionally, Sorokin emphasized the significance of understanding the

interrelationship between social phenomena and non-social factors, such as geographical or

biological aspects, enriching the breadth of sociological inquiry (Brossard & Chandler, 2022). Sociology

encompasses the comprehensive study of diverse social manifestations (Sambas, 2015). In the

sociology of communication, the study of mass communication is a crucial tool for scrutinizing and

understanding these social phenomena within society (Huang et al., 2024).

Mass communication is communication through mass media or to many people (masses) using

media means. Mass media is a means of mass communication. Mass means a crowd or group of people,

communication has an impersonal relationship (Lou, 2022). The next aspect is the purpose of the

message, which is a broad audience (Kaltenbacher & Drews, 2020). The last aspect is the

simultaneous reception of messages (Imhof et al., 2020).

This is where the sociology of communication is used because it is a sociology that specifically

studies communication activities in social interaction, namely communication as a reciprocal

relationship that affects each other between individuals, groups, or society (Putri et al., 2022).

The primary study of the sociology of communication is mass media in communication. You are

conveying social reality through disseminating news on a wide scale and quickly through talk shows,

reality shows, advertisements, news, etc.

This journal will discuss three sub-themes related to changes or the emergence of societal

2. Materials and Methods

The research method used in writing this journal is qualitative. The qualitative research method

approach, because the object of research is text and data collection. Material from data collection can

be records published during the study. All arguments supporting this journal's preparation are

sourced from books, journals, newspapers, and other scientific writings related to the object studied

in this journal.

3. Result and Discussion

Mass Media in Communication

In 1962, Marshall McLuhan said that the basic idea of using mass media in communication

The position of mass media in the development of society is critical, so the mass media industry

is increasing today. This can be seen from the many television stations, radio stations, and print media

companies. Media included in the mass media category are newspapers, magazines, radio, television,

and the five media films are called the big five of mass media (Rubin & Perse, 2020). The mass media

used in communication is also divided into two types, namely electronic mass media and print mass

media. The most popular electronic mass media today is the Internet. Some people categorize the

internet as mass media because many can receive its message. However, some reject this opinion

because the characteristics of internal media are opposite those of mass media. Information through

the internet can only be read if the audience is actively looking for it, which makes the difference with

mass media such as television(Metag, 2020). However, with technological advances today, audiences

further in the next sub-theme.

The Role of Mass Media

In sociology, mass media is a means for cultural development, not only in the sense of art and

symbols but also in developing procedures, fashions, lifestyles, and norms. Mass media plays a role in

creating or changing societal behaviour patterns. Therefore, the position of mass media in society is

of high importance. With the mass media, a society that was initially uncivilized can become civilized

(McCrackin et al., 2024). Mass media has a vast network and is mass so that people who read are not

only one person but number in the thousands. This is the role of mass media as a tool to build human

civilization.

The second role of mass media is the delivery of information. In general, information about a

government in forming public opinion.

The fourth role of mass media is its role in the communication process. Media is a means of

communicants (Kurniawan et al., 2023; Syukri, 2017). This shows that mass media is an essential

institution for society. McQuail supported this assumption, putting forward his thoughts. The first

influence people's attitudes and behaviours. Even the media can direct people to conform to their will.

Denis McQuail describes mass media as a power source, a tool of control, management, and

innovation in society that can substitute for other forces. Because of its influence on the masses, the

Mass media in the emergence of deviant behaviour

As explained earlier, mass media is a channel for information, entertainment, etc., but it has

other impacts beyond its role.

One of them is that mass media has a hidden role in giving rise to deviant behaviour in society

because its effects not only affect a person's attitude but can affect behaviour at a higher level in

society's social system.

Huang, J.-L., Zuo, K.-L., & Liu, H. (2024). An analysis of the interaction mechanism between the social

Imhof, M. A., Schmälzle, R., Renner, B., & Schupp, H. T. (2020). Strong health messages increase

Kaltenbacher, M., & Drews, S. (2020). An Inconvenient Joke? A Review of Humor in Climate Change

Syukri, A. (2017, December 30). Pengaruh Media Massa bagi Masyarakat. Medium.

Tam, J. C., Parlee, C. E., Campbell-Miller, J., Bellanger, M., Bentley, J., Pourfaraj, V., Andrews, E. J., Eger,