Analisis Pengaruh Modal Intelektual Terhadap Keunggulan Bersaing

Authors

  • Patria Arsani Putra Arsani author
  • Widyo Nugroho Program Studi Manajemen Universitas Gunadarma

DOI:

https://doi.org/10.59141/jiss.v1i02.12

Keywords:

Pertanggung Jawaban Pidana, Advokat, Penyuapan

Abstract

The portal of berita-banten.com is an online media under the auspices of PT Fajar Pikiran Rakyat. Launched in 2018, berita-banten.com is a digital media business development unit. The online media beritabanten.com presents news and articles with diverse content, mostly on a regional scale in Banten Province, and nationally and internationally.

The purpose of this study is to determine the effect of human capital on Kabar Banten Competitive Advantage, the influence of Structural Capital on Kabar Banten Competitive Advantage, the influence of Customer Capital on the Competitive Advantage of Kabar Banten, and the influence of Human Capital, Structural Capital and Relational Capital simultaneously against the Competitive Advantage Kabar Banten.  

Based on this research, the results of simultaneous testing (f test) show that together the independent variables have a significant effect on the dependent variable. The result of the partial test (t test) states that the variables of human capital and structural capital and customer capital have a significant effect on competitive advantage.

References

Arsyad, A. (2002). Media Pembelajaran, Edisi 1. Jakarta: PT. Raja Grafindo Persada, 36. Bernardin. (2006). No Titlemanajemen Sumber Daya Manusia. Diterjemahkan Oleh Bambang Sukoco. Bandung: Armico.

Bontis, N., Keow, W. C. C., & Richardson, S. (2000). Intellectual Capital And Business Performance In Malaysian Industries. Journal Of Intellectual Capital.

Fauzi Eddo. (2018). Pengaruh Intellectual Capital Terhadap Keunggulan Bersaing (Studi Empiris Pada Industri Surat Kabar Cetak Kompas). Jakarta: Universitas Gunadarma.

Ghozali. (2016). Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23. Semarang: Universitas Diponegoro.

Hermawan, H. (2007). Media Pembelajaran SD. Bandung. Bandung: UPI PRESS.

J.E. Sahetapy. (1993). Hukum Dalam Konteks Sosial Politik Dan Budaya. Jurnal Hukum, XXII(1).

Jesica, Y. (2017). Pengaruh Modal Intelektual Dan Keunggulan Bersaing Terdahap Kinerja UMKM (Studi Kasus Pada Pelaku UMKM Rumah Makan Padang Di Kecamatan Medan Selayang).

Kurniawan, A. (N.D.). Metode Riset Untuk Ekonomi Dan Bisnis: Teori, Konsep, Dan Praktik Penelitian Bisnis (Dilengkapi Perhitungan Pengolahan Data Dengan IBM SPSS 22.0).

Resmadi, I., & Yuliar, S. (2014). Kajian Difusi Inovasi Konvergensi Media Di Harian Pikiran Rakyat. Jurnal Sosioteknologi, 13(2), 110–118.

Riana, C. (2007). No Title Media Pembelajaran. Bandung: UPI PRESS.

Downloads

Published

2020-09-21

How to Cite

Arsani, P. A. P., & Widyo Nugroho. (2020). Analisis Pengaruh Modal Intelektual Terhadap Keunggulan Bersaing . Jurnal Indonesia Sosial Sains, 1(02), 109 – 117. https://doi.org/10.59141/jiss.v1i02.12

Issue

Vol. 1 No. 02 (2020): Jurnal Indonesia Sosial Sains

Section

Articles

License

Copyright (c) 2020 Patria Arsani Putra Arsani, Widyo Nugroho

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.